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STORE INTELLIGENCE · RANDY NELSON · NOVEMBER 2017
Animal Crossing: Pocket Camp Surpasses 15 Million Downloads, Becoming Nintendo's Second Largest Mobile Game Launch
Sensor Tower estimates that Nintendo's third mobile game has more than doubled downloads of Fire Emblem Heroes in the same period of time.
Early estimates based on Sensor Tower's Store Intelligence data indicate that Nintendo's third mobile game, Animal Crossing: Pocket Camp, has already been downloaded at least 15 million times worldwide across the App Store and Google Play. This cements the title as the Kyoto-based gaming giant's second most successful mobile launch so far in terms of installs, after last year's Super Mario Run and ahead of Fire Emblem Heroes, which was released in February.
Camp > Fire
As shown in the chart below, estimated downloads of Animal Crossing: Pocket Camp were nearly half of Super Mario Run's 32 million during its first six days on the App Store and Google Play (where it launched on December 15, 2016 and March 23, 2017, respectively). Nintendo's second mobile game, Fire Emblem Heroes launch on both platforms on February 2, 2017, and amassed an estimated seven million downloads within its first six days of availability, or about half of Animal Crossing: Pocket Camp's.
To put this into perspective, we compared Animal Crossing: Pocket Camp's first six days to those of other major multi-platform mobile game releases. For instance, Supercell's Clash Royale was installed approximately 17 million times in its first six days, or about 13% more than Nintendo's latest title. Looking back to another property closely associated with Nintendo, Pokémon GO was downloaded about 6.8 million times in its first six days on the App Store and Google Play. However, at the time, it was only available in Australia, New Zealand, and the U.S., while Animal Crossing: Pocket Camp was a worldwide release.
All Eyes on Revenue
The next big test for Animal Crossing: Pocket Camp is monetization. So far, the game is performing best in this regard in Nintendo's home territory of Japan, where it's currently ranked No. 10 on the iPhone top grossing chart. It had reached as high as No. 5 there on November 25. The game has a ways to go in reaching a similar high in other major markets, such as the U.S., where it is currently ranked at No. 72 for revenue among all iPhone apps. By comparison, the more hardcore Fire Emblem Heroes reached No. 8 grossing in the U.S. the day after launching here, and climbed as high as No. 6 on August 31 of this year.
