We’ve acquired Video Game Insights (VGI)!
TikTok is again facing an uncertain fate. With in-app purchase (IAP) revenue still down 20% compared to pre-ban levels, the social media giant simply can’t catch a break. As the Bytedance beneficiary struggles with lost revenue and engagement, it also must deal with the impending April 5th deadline to sell or be delisted.
Our exclusive report, “TikTok on the Clock, Again” dives into the real-world impact of a permanent TikTok ban, using the brief January delisting as a case study through which to analyze how ad spend, competitor performance, engagement and more would be affected by the app’s termination within the United States.
Get the Report
Thank you for your interest. Click here to view TikTok on the Clock, Again Report. For your convenience, we have also sent the report to your inbox!
Trusted by global digital leaders
The context is important not only to understand TikTok’s central role in the social media and advertising landscape — and the vacuum that would be left in its stead — but also to develop actionable insights to help your own brand navigate an ever-evolving space.
Here’s a sneak peek of what you’ll find inside the report:
Which apps gained downloads, engagement, and ad spend while TikTok was offline
How competitors like YouTube and X grew IAP revenue amid TikTok’s dip
What time spent trends reveal about shifting user attention
How major brands like Meta and Reddit are positioning themselves for a post-TikTok future
And more concrete, data-driven insights to give you leverage in an uncertain industry