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In the fourth quarter of 2020, the food and diet tracking category saw notable activity among Android users in the United Kingdom. A detailed look at the top applications in this sector, as reported by Sensor Tower, highlights the performance in terms of downloads and weekly active users.
MyFitnessPal: Calorie Counter, a leading app by MyFitnessPal, Inc., saw its downloads fluctuating, peaking at 20K in the last week of December. The weekly active users started at 166K in late September and dipped to 111K in the week of December 21, before rebounding to 157K at the year's end. The app's revenue in Q4 showed a similar pattern, ending with 48K USD in the final week.
Fastic: Fasting & Food Tracker by Fastic GmbH maintained a steady revenue stream, starting at 9K USD and reaching a high of over 11K USD in the last week of December. Downloads for Fastic showed a significant increase from 2K in late November to 18K by the end of December, while weekly active users saw a rise from 33K to nearly 50K in the same period.
The UK-based Calorie Counter + by Nutracheck experienced a surge in revenue, jumping from 21K USD to 39K USD in the final week of 2020. Downloads for the app also saw an upward trend, with a notable increase to 14K in the last week of December. Active users remained relatively stable, starting at around 35K and ending the quarter at 45K.
Slimming World saw its downloads begin at 12K and decrease to 2K in late November, before climbing back to over 11K by the end of December. The app's weekly active users displayed resilience, with an increasing trend from 147K to 209K over the quarter.
The NHS Weight Loss Plan app showed steady engagement, with downloads starting at 4K and growing to nearly 12K by the year's end. Its weekly active users also saw growth, from 13K to over 20K in the same timeframe.
These figures underscore the dynamic nature of the food and diet tracking app market in the UK. For more insights and detailed analytics, Sensor Tower remains the go-to source for app performance data.