AI Insights · Timothy · July 2021
Top 5 News and Magazines Apps in South Africa in Q2 2021: Performance Insights
Explore the performance trends of the leading News and Magazines apps in South Africa during Q2 2021, with insights into downloads, revenue, and active users.
In the second quarter of 2021, the top five News and Magazines apps on a unified platform in South Africa demonstrated varied performance trends. Here's a closer look at their weekly downloads, revenue, and active user statistics based on data from Sensor Tower.
News24: Trusted News. First showed a dynamic trend in weekly revenue, with figures fluctuating between approximately $5.1K to $11K. Downloads saw a notable rise towards the latter part of the quarter, peaking at about 4.2K in mid-June. The app maintained a robust number of active users, with figures generally hovering around 230K to 266K throughout the period.
Magzter: Magazines, Newspapers experienced relatively steady weekly revenue, with a noticeable peak at $2.8K in late May. Downloads were modest, reaching a high of 591 in the week of May 24. Active users ranged from approximately 1.7K to 2.4K, with a slight increase observed in May.
Medium displayed a gradual increase in revenue, peaking at about $1.5K in late May. Downloads were consistent, with a high of 1.2K in mid-May. Active users varied between 2.7K and 3.7K, with a peak in early May.
Bloomberg: Finance Market News experienced significant fluctuations in revenue, with a high of $3.4K in early May. Downloads were relatively stable, with a peak of 1K in mid-May. Active users saw a slight decline over the quarter, from 4.6K to approximately 3.7K.
The New York Times: Live News had a consistent revenue stream, reaching a peak of $612 in late June. Downloads remained steady, with a high of 392 in early May. Active users ranged from 3.4K to 4.4K, with a peak in early May.
These insights provide a snapshot of the performance of leading News and Magazines apps in South Africa during Q2 2021. For more detailed analysis and data, visit Sensor Tower.