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The fourth quarter of 2023 saw interesting trends for the top shopping apps on the Android platform in Italy. Here, we dive into the performance of AlfredCamera Home Security app, eufy Security, Shpock: Buy & Sell Marketplace, Wyze - Make Your Home Smarter, and Milanuncios: Segunda mano.
AlfredCamera Home Security app experienced a significant increase in revenue, starting at $374 in late September and peaking at approximately $681 in the week of December 18. Downloads showed a marked increase as well, rising from around 2K in late September to over 3.6K by the end of December. Weekly active users saw fluctuations but ended the quarter strong, increasing from about 31K to nearly 34K.
eufy Security had a steady rise in revenue, beginning at $73 and reaching $237 by the end of December. Download numbers also showed growth, particularly notable in the weeks of November 20 and December 25, where they peaked at 348 and 196, respectively. The app's weekly active users increased from around 6.8K to 7.7K throughout the quarter.
Shpock: Buy & Sell Marketplace saw moderate revenue growth, with a peak of $127 in the week of December 18. Downloads saw a significant boost in December, jumping from around 150 in early December to 450 by the last week of the month. Weekly active users also increased, ending the quarter from about 2.5K to 2.8K.
Wyze - Make Your Home Smarter had a relatively stable performance in terms of revenue, peaking at $118 in mid-October but ending the quarter at $40. No download data was available for this app during the period.
Milanuncios: Segunda mano showed varied revenue figures, with a notable peak at $70 in early December. Downloads saw a significant spike in mid-December, reaching 442. Weekly active users also saw an increase, ending the quarter from around 2.2K to nearly 2.8K.
These insights highlight the dynamic nature of the shopping app market on Android in Italy during Q4 2023. For more detailed insights and data, visit Sensor Tower.