Q4 2023 Snapshot: Top Virtual Fitness Programs in the U.S.

As the year 2023 wrapped up, the virtual fitness industry continued to thrive, with several applications leading the charge in the United States. Data from Sensor Tower gives us an overview of how these apps fared in the fourth quarter.

onX Hunt: GPS Hunting Maps experienced a fluctuating quarter, with revenue peaking at around $2.3M in late October before descending to nearly $1.7M by the year's end. Downloads for the app saw a peak of around 81K in early November, which then tapered off to about 35K by Christmas. Weekly active users mirrored this pattern, reaching upwards of 217K in November and subsequently declining to roughly 172K.

Fitbit: Health & Fitness, a household name in wellness, showed a revenue trend with a notable spike, going from $1.1M in September to approximately $1.45M by the close of December. The app's downloads witnessed a significant surge in the final week of December, jumping to over 176K. Weekly active users remained robust, starting at about 6.4M and climbing to over 6.1M by the quarter's end.

Peloton: Fitness & Workouts also saw an interesting quarter. Revenue began at around $776K and saw a year-end boost to about $1.2M. Downloads followed a positive trajectory, with a notable spike to over 100K in the last week of December. Weekly active users increased from around 431K to over 555K, indicating a growing user base as the quarter progressed.

AllTrails: Hike, Bike & Run observed a mixed revenue trend, starting at roughly $743K, peaking at around $619K in November, and then jumping to $392K by the end of December. Downloads spiked dramatically to over 115K during the Thanksgiving week. The weekly active users count showed a dip in November, down to approximately 284K, but rebounded strongly to 448K by Christmas.

Lastly, Strava: Run, Bike, Hike saw its revenue start at about $801K and ascend to $736K in the final week of the year. The app's downloads remained fairly consistent, with a slight increase to 41K in the last week. The weekly active users count saw a decrease from 1.4M at the beginning of the quarter to around 1.3M by its conclusion.

For more detailed insights and data on these applications and the virtual fitness market, Sensor Tower's platform is the go-to resource. The trends observed in the fourth quarter of 2023 reflect the dynamic nature of the virtual fitness industry, with each app displaying unique performance patterns in terms of revenue, downloads, and user engagement.