Q1 2024 Social Networking App Trends in the UK on iOS

Social networking apps continue to captivate audiences in the United Kingdom, with iOS users engaging differently across platforms during the first quarter of 2024. Sensor Tower provides a detailed analysis of the performance of these apps, offering valuable insights for the market.

Threads, an Instagram app saw a fluctuation in downloads, starting the quarter with 125K, peaking at 171K in mid-March, and then dropping to 113K by the end of March. Weekly active users for Threads demonstrated a steady increase from 934K in the first week of January to around 1.16M towards the end of March.

WhatsApp Messenger experienced a slight decline in downloads, from 78K in the first week of January to 55K in the last week of March. However, weekly active users remained robust, hovering around 27.5M throughout the quarter, with a slight peak of 27.7M in the last week.

Telegram Messenger downloads ranged from 61K to 72K, showing a moderate rise in the later weeks of the quarter. Revenue for Telegram varied, with a low of roughly $20K and a high of approximately $44K. Weekly active users showed a slight increase from 1.27M to 1.32M over the quarter.

Facebook maintained a steady download count, with a slight bump to 59K in early March before settling at 47K by the end of the quarter. Revenue saw peaks and troughs, ranging from $40K to over $62K. Active users showed a small decline from 15M at the start of January to 14.5M by the quarter's end.

Lastly, Messenger downloads were in the range of 30K to 38K, with weekly active users seeing a decline from 9.25M to 8.68M. Revenue for Messenger remained relatively low, with the highest at $33 in mid-March.

For more in-depth insights and detailed analysis, readers are encouraged to visit Sensor Tower. The platform provides comprehensive data that can help understand user engagement and the competitive landscape of social networking apps.