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In the second quarter of 2024, the fitness and weight loss category witnessed varying performances across the leading applications on unified platforms. The data, compiled by Sensor Tower, reveals the trends in downloads, revenue, and weekly active users for these popular health-centric apps.
Fitia: Diet & Meal Planner saw its downloads fluctuate, peaking at 1.9M in mid-May before dropping to 767K in early June and recovering to 1.4M by the end of the quarter. Revenue exhibited a similar pattern, with a notable increase to $796K in mid-May, followed by a dip and a surge to $807K in late June. Weekly active users peaked at 5.1K in mid-May, later declining to 3.7K in early June, and rebounding to 4.7K by the quarter's close.
Performance for Strava: Run, Bike, Hike remained relatively stable. The app's downloads hovered around the lower hundred thousands, ending the quarter slightly up at 251K. Revenue trends showed some volatility, with a mid-quarter drop to $427K but recovering to $502K by the end of June. Weekly active users were consistent, with a slight uptick from 9.9K in the first week of April to 9.7K in the last week of June.
BetterMe: Health Coaching experienced a gradual increase in downloads over the quarter, from 711K to 939K. The app's revenue saw a dip in May to $415K but rebounded to $758K by June's end. Weekly active users reflected a steady rise from 3K in early April to 3.3K in late June.
JustFit: Lazy Workout & Fit showed a contrasting trend with a decrease in downloads from 353K to 254K by the quarter's end. Revenue for JustFit saw a significant decline in early June to $225K but managed to recover to $597K by late June. Weekly active user counts were relatively stable, with a slight increase from 1.8K to 2.1K during the quarter.
Lastly, Dancefitme: Fun Workouts demonstrated an overall positive trend. Downloads peaked at 636K in mid-June, and revenue saw a mid-quarter dip to $244K, but ended strongly at $464K. Weekly active users for Dancefitme grew consistently from 688 to 1K over the quarter.
For more detailed insights and analytics on these apps and others within the fitness and weight loss category, Sensor Tower's comprehensive data platform provides an in-depth look at the app market performance.