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Ad IntelligenceStreamline campaigns with network and creative data
App IntelligenceBuild mobile growth with key competitive analysis
Consumer IntelligenceAnalyze granular, true-to-life mobile usage data
Store IntelligenceGenerate deep insights with accurate app store data
Usage IntelligenceMap industry-based spend across digital ad channels
Integrations & APIImprove the way your application talks
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- Pathmatics
PathmaticsReveal insights about your market, competition, and customers
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- Audience Insights
Audience InsightsTarget audiences based on what they actually do.
Trusted by Leaders in Mobile
Decode competitive paid campaigns
Inform your mobile ad strategy with insights on top advertisers, publishers and networks. Learn which publishers are delivering ads on key networks by share of voice, and which apps are moving the most ad inventory on a given network. Plus, chart how ads have grown over time on different ad networks, and apply category, device and custom tags to uncover competitors’ ad strategy.
Invest in the right networks for your app
Understand which apps are commanding share of voice and driving installs
Find and adopt cutting-edge creative trends
From static to video to playable, track all the best creative ad trends
Create an adaptive advertising cycle
Apply emerging best practices to paid acquisition strategies post-IDFA
Develop killer ad creatives
Sensor Tower’s Creative Gallery highlights the top-performing ads across major mobile networks, so your team can quickly detect which creative campaigns are driving share of voice. Plus, determine how banner, video, and full-screen ads are driving share of voice and downloads, and learn how to approach ads on apps that manage their own ad publishing, such as Facebook, Pinterest, and Instagram and TikTok.
Find your most effective ad network
Finding the right network is critical, so assess the options with a side-by-side comparison of all major mobile ad networks. From YouTube to Snapchat, see how a particular app is performing in share of voice over time across all networks where they have creative bids. Plus, quickly determine which ad networks are right for your app by viewing network share of voice alongside app store category rankings.
Bryan Tims, Senior Graphic Designer, Current Mobile
“Sensor Tower helps keep Current Mobile competitive in our market with their analytics and features. As a designer, I find their Ad Intelligence focusing on creatives helps me gain an edge in our markets."
Sensor Tower Blog
The Power of Duolingo's 'Streak' Feature: Boosting App Engagement & Growth
With a record-breaking 17M daily active users (DAU), Duolingo sets the benchmark for app engagement and growth. Learn from Sensor Tower data analysis about the rising trend of education apps adopting the 'streak' approach, and its impact on user sessions.
Uber’s International Growth Buoys 2Q23 Performance
According to ST data, Uber and Lyft experienced increased demand in the global summer travel season, with Uber's monthly active users (MAUs) growing by 7% YoY and Lyft's MAUs growing by 8% YoY in 2Q23. However, the YoY growth was lower compared to the previous two years. Uber's international presence contributed to its performance, with 17% of its MAUs coming from the US and 88% for Lyft. Uber also saw significant growth in rest-of-world markets, representing 42% of its MAUs in 2Q23. Additionally, Uber outperformed Lyft in driver supply growth, with its driver app experiencing an 18% YoY increase in MAUs compared to 7% for Lyft. Uber also saw an increase in weekly average time spent and sessions, particularly on the Uber Driver app, suggesting more trips or longer trips as drivers used the app more frequently.
