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Sensor Tower • February 2024

Temu’s Over Indexed Appeal Among Casino Gamers Presents Unique Opportunity

Sensor Tower's Audience Insights can identify where competing apps are over indexed in different app categories, presenting an opportunity for user acquisition. Like most shopping apps, Temu skews typically towards female users in the US. A potential avenue to appeal to and acquire more male users for Temu could be via advertising within Casino games, which skew heavily male. US Temu users spent 160% more time on Casino games compared to the average smartphone user in 4Q23, significantly greater than its retail ecommerce peers.