- Industries
BrandsLaunch and accelerate your mobile channel growth
GamingStay ahead of the latest mobile gaming trends
FinanceInform investment and strategic decisions
Publishers & Ad TechIdentify and target the best leads for your solution
- Sensor Tower
Ad IntelligenceStreamline campaigns with network and creative data
App IntelligenceBuild mobile growth with key competitive analysis
Consumer IntelligenceAnalyze granular, true-to-life mobile usage data
Store IntelligenceGenerate deep insights with accurate app store data
Usage IntelligenceMap industry-based spend across digital ad channels
Integrations & APIImprove the way your application talks
Game IntelligenceDrill down into mobile gaming strategies
- Pathmatics
PathmaticsReveal insights about your market, competition, and customers
DashboardMarketing intelligence that helps marketers make smarter decisions
ConnectDigital ad intelligence data to power your systems, tools, and models
Retail Media IntelligenceSee how your competitors are investing in retail media networks
- Audience Insights
Audience InsightsTarget audiences based on what they actually do.
Pathmatics:
Connect
The digital advertising intelligence data feed that helps you power your systems, tools, and models.
For those who need their data integrated with other platforms
Pathmatics Connect by Sensor Tower is a data feed that brings digital advertising data from Facebook, Instagram, Twitter, TikTok, Snapchat, OTT, display, video, and more, straight to you. Our automated data feed delivers large volumes of data so you can create your own dashboards, reports, and data visualizations in a format that works best for you.
You choose the categories you want, at the frequency that works best for you
Once equipped with the Pathmatics Connect data, you can create your own downstream logic and rules to query millions of rows of advertisement data -- and narrow down to an exact topic or keyword that is most important to you.
INTEGRATE OUR DEEP MARKET DATA INTELLIGENCE WITH ANY SYSTEM
Multi-touch attribution models
Incorporate granular digital advertising data into attribution models to measure share of voice impacts.
Business intelligence tools
Combine multiple marketing data sources to align marketing, operations and strategic planning.
CRM integration
Empower your teams with unique insights on brands, publishers and trends in digital advertising
Our data taxonomy is the first of its kind
Pathmatics data taxonomy is the first data classification system designed by the modern marketer, for the modern marketer. Both informed by well-established tech giants and a direct response to feedback from our customers, our data taxonomy is customized to meet the needs of real, top digital media decision-makers.
And... our data is better for you
The Pathmatics platform separates and categorizes advertisements -- to offer you a granular and relevant view into digital advertising in the marketplace. Through our massive data sets, you can research specific brands and products, drill down into multiple layers of categories, and perform better comparisons.
WITH PATHMATICS CONNECT, YOU HAVE THE POWER
More than 65 data points to empower full scale comparisons
Automatic delivery of data -- updated faster than your agency
Merge data and unique queries, using your own logic and rules
Flexibility to filter and sort massive competitor data sets
Find competitors running similar campaigns
Compare viewing spend and impressions to discover trends
Get Pathmatics Explorer!
Pathmatics Explorer by Sensor Tower, brings visibility into the digital advertising ecosystems throughout the US, Brazil, Canada, France, Germany, Italy, Mexico, Spain, UK, Australia, and New Zealand. With Explorer you’ll get access to ads, spend and impression estimates, and insight into brands’ advertising strategies across: Facebook, Instagram, Twitter, YouTube, display, video, mobile, and OTT. Request Demo.
