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Audience Insights
Audience Insights
Target audiences based on what they actually do.

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Introducing

Audience Insights

Target consumers based on their actual behaviors. Know your audiences better. Market smarter.

Trusted by Global Digital Leaders

Reaching your audience shouldn’t be costly or challenging

With Audience Insights, it’s not.

Last year alone, marketers spent an estimated $177B on core social channels globally, an additional $7B to drive app downloads, and an estimated $16B on third-party audience data to ensure their ad dollars were well spent.

That’s a lot.

And with the rise of privacy regulations like GDPR and CCPA; Apple's IDFA restrictions and Google's threat of eliminating cookies - understanding audiences has become even more challenging.

Until Audience Insights.

Market Smarter with Audience Insights

Audience Insights offers the first of its kind visibility into your existing, competitor and potential new audiences, across all social and mobile platforms in one place.

Making it easier to make decisions and take action.

How does Audience Insights work?

First, we gather data from the source – the consumer.

This means first-party global app engagement and social ad data from real people.

Next we aggregate and group the data.

The organization of the data enables you to make the best decision, easily.

Finally, we report the insights in a single UI.

Now your team has the data at your fingertips, no more waiting for survey or research data.

Audience Insights Enables You To

Know your existing audiences

Discover the demographics of your existing app users and the ads they viewed, personas that make up your user base, the advertisers targeting them on social media, and the other apps they’re using.

Understand your competitors’ audiences

See the demographics of your competitors’ app users and the ads they viewed, personas that make up their user base, the advertisers targeting them on social media, and the other apps they’re using.

Identify and address competitor threats

Learn which competitor advertisers are targeting your audiences and which apps are taking mindshare from your user bases.

Discover and reach new audiences

Find new personas to target within your desired demographics. Be informed of which advertisers target the new personas and which apps they engage with most.

How Can Your Team Leverage Audience Insights?

App Marketers & Game Developers

Acquire new users, increase downloads, gain more mindshare, and take users from competitors.

Media Sellers

Prospect smarter, win more pitches, grow advertiser investments and share of wallet.

Brand Marketers

Increase share of voice, spend smarter, grow revenue, and reduce waste.

Find out what your audiences are actually doing.

Chief Executive, big 10 social media platform

“Not just one top advertiser, we use this data to identify a set of advertisers that over index or under index on our app, so we can go after them with targeted efforts.”

Sensor Tower Blog

Q3 2024 Digital Market Index: Consumer Spend on Mobile Raced Past $100 Billion in Record Time in 2024

Consumer spending in mobile apps only accelerated in Q3 2024, climbing more than 12% year-over-year globally. Digital advertising also achieved double-digit growth in the United States with ad spend up 10% YoY.

State of Digital Marketing 2024 Resource Page - V2 R1

State of Digital Advertising 2024: US Digital Ad Spend Reached $117 Billion over the Past 12 Months

Digital advertising continued its rise into 2024, with double-digit year-over-year growth in all 11 included countries. US ad spend climbed 17% YoY.

MMM: Netflix Ventures into Live Sports as Sportsbook Apps Spike Ahead of Boxing Match

The Jake Paul vs Mike Tyson fight was not only a boon to Netflix, but it also created the second-highest DoD spike in US downloads across the top sportsbook apps in 2024 YTD. The spike in downloads indicates a sports betting opportunity, while creative text analysis finds that most of the top sportsbook apps barely promoted the fight across their digital channels.