We’ve acquired Video Game Insights (VGI)!
Trusted by leaders in mobile
Capture every consumer touchpoint
Leverage how audiences navigate between desktop web, mobile web, and apps to expand your market share.
Complement mobile app usage and engagement metrics with web data to unlock a full digital journey
Understand differences between desktop web and mobile web usage to spot growth opportunities
Run competitive benchmarking with deduplicated user data across web and mobile to evaluate platform stickiness
Know what works. Invest where it counts
Identify which ad channels drive app downloads, revenue, and website traffic. Evaluate traffic performance across potential media partners.
Target the right users. Drive the right results
Analyze how audiences engage with websites and apps of a single brand to understand where you should spend your media budget - mobile, desktop, or both.
Track market shifts. Seize opportunities
Compare web usage with competitors to uncover partnerships, product opportunities, and market trends. Analyze market share, seasonality, competitive threats, and growth opportunities to craft winning digital strategies.
You’ll find Web Insights data valuable if you are:
Performance marketers
to optimize digital spend across desktop and mobile web.
Growth and UA teams
to identify the best channels driving app downloads and website visitors.
Strategists and researchers
to find growth opportunities by closely tracking multi-channel user behavior in their industry and among competitors.
Institutional Investors
to evaluate market trends, find investment opportunities, and enrich due diligence with web and app traffic data.
Sensor Tower Blog
From Games to the Big Screen: The Impact of IP Across Platforms
As video game franchises hit the big screen, they’re doing more than selling movie tickets; they’re reigniting engagement and driving long-term performance across mobile, console, and PC platforms. Our report breaks down how adaptations like Minecraft, Fallout, and The Last of Us are delivering big returns — and what marketers across verticals can learn from it.
Q1 2025 Digital Market Index: The Digital Economy Starts 2025 with Strong Growth Across Advertising and Mobile
In-app purchase revenue on mobile apps hit the $40 billion milestone in Q1 2025, up 11.1% year-over-year (YoY). Digital advertising spend also achieved double-digit growth in the United States to reach $31 billion.
Report: Why community wins on mobile — with Reddit and Adjust
The mobile market is shifting. App downloads have stabilized, but engagement and revenue continue to climb. In this new landscape, community-driven platforms like Reddit are becoming essential for acquiring high-value users. In this joint report from Sensor Tower, Reddit, and Adjust, we explore why community wins on mobile and how brands can harness its power for better performance.