2025 State of Mobile is Live!
Featured Resources
Mobile App Insights
State of Mobile Gaming 2025: The definitive industry report
State of Mobile Gaming 2025 explores the biggest shifts in the industry: from the monetization models driving growth to the ad strategies winning over players. See how casual games surged in the West, developers doubled down on live services, and platforms like TikTok and Applovin reshaped mobile game advertising.
App & Digital Advertising
Mobile & Web: Q4 2024's Biggest Trends
The fourth quarter of 2024 showed continued growth in the mobile app industry. Spanning 21 key regions, our comprehensive Market Index report dives into top markets, categories, and games as it unpacks the most notable trends within digital advertising and retail media.
Mobile App Insights
Market trends, industry insights, best practices and top charts
Spanning 10 industries and 23 markets, our 2025 State of Mobile report is packed with exclusive insights into the latest mobile trends — from AI’s growing dominance, to shifting strategies and opportunities for growth in an era of digital fatigue.
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