2025 State of Mobile is Live!
Trusted by global digital leaders
Andrew Nam, Lead Manager, Strategy and Business Operations, Duolingo
"Sensor Tower's become a core part of our industry and competitive analysis, providing visibility into the global mobile landscape, as well as many international markets of interest."
Identify the best acquisition targets before the competition
As new apps hit the market every single day, Sensor Tower’s datasets quickly sift through the noise to find the best acquisition targets. Leverage Sensor Tower Global Fields to narrow apps down by date released or monthly downloads, and Align By Launch to see growth in context to find standouts in the mobile ecosystem.
Assess readiness and monitor prospects automatically
Sensor Tower’s flexible tagging system allows for easy groupings of prospects into cohorts, automatically populating our most compelling data views in a streamlined workflow built for teams. Plus, set up email and Slack alerts when prospects hit certain targets in growth or revenue to ensure a prospect is at the right stage for contact.
Holistically compare prospects with diverse datasets
With so many opportunities for acquisition, Sensor Tower offers critical data to benchmark performance among similar targets across a variety of views. Take advantage of Sensor Tower’s Revenue Per Download (RPD) or Average Revenue Per Daily Active User (ARPDAU) metrics to dive deeper into retention and performance, or layer filters from other products to qualify growth in a few simple clicks.
Identify up-and-comers
Create a customized group of companies that fit your acquisition targets
Right-time prospects
Easily monitor prospects and stay up-to-date with real-time alerts
Seize opportunities
Pull compelling data for your acquisition strategy
Sensor Tower Blog
State of Mobile Gaming 2025: The definitive industry report
State of Mobile Gaming 2025 explores the biggest shifts in the industry: from the monetization models driving growth to the ad strategies winning over players. See how casual games surged in the West, developers doubled down on live services, and platforms like TikTok and Applovin reshaped mobile game advertising.
Q4 2024 Digital Market Index: The Digital Economy Closes 2024 with New Records Across Mobile and Advertising
In-app purchase revenue on mobile apps reached $39.4 billion, up a healthy 13.5% year-over-year. Digital advertising also hit a new high in the United States as advertisers ramped up spend during the holiday season.
