State of AI Apps Report 2025 is Live!
PC/Console Gaming Index
The leaves haven’t even changed color yet, and PC/Console games have already hit over one billion downloads this year. Top publishers must be doing something right, because players keep coming back, spending more of their time and money on titles across genres.
Our 2025 PC/Console Gaming Index report offers a detailed analysis on the current state of the industry. Over the course of 40+ illustrated, dynamic pages, we’ll take a deep dive into the games winning over audiences, the digital advertising strategies winning user attention, and the genres that people just can’t seem to quit.
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Here are a few of the highlights:
💨 Steam maintains its dominance: The top PC/Console platform by downloads volume, Steam games were downloaded 409M times. Its premium game revenue is up 15% YTD.
🏃 Fast-paced wins the day: High-stakes, action-oriented genres maintained a clear edge over more casual entries, with Action (262M downloads), Shooter (189M), and RPG (131M) topping the charts.
🏆 Top publishers diverge: Electronic Arts raked in the most downloads (82.8M) through leaning on Sports, IP, and co-op games, while Microsoft (75.4) focused on acquired franchises like Call of Duty and Minecraft.
💸 Fortnite’s big bankroll: Fortnite’s ad spend ($17.8M) was nearly 2x that of the game with the second-highest ad budget, Roblox ($9.6M). Valorant took the #3 spot.
🏈 COD players flock to football: 3.6% of Call of Duty players on Steam also downloaded Madden NFL 25. They also were more likely to play other shooters — especially ones with fresh takes on the genre.
These insights are only the tip of the iceberg. Ready to dive deeper?