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Sensor Tower Blog

Web Insights • May 2026

Here’s What Happened Last Quarter: Q1 2026 Mobile, Web, and Ad Trends

Explore the hottest web, mobile, and digital advertising data from Q1 2026. Learn about the United States' troubling revenue drop, Gen AI brands' battle for impressions, and the web traffic trend that has everyone talking.

Web Insights • May 2026

State of Web 2026: How AI Is Reshaping the Internet

Sensor Tower’s State of Web 2026 report explores how Generative AI is reshaping traffic flows, engagement patterns, and digital discovery across the global web ecosystem.

News and Announcements • May 2026

Sensor Tower acquires AppMagic; adding dedicated SMB solution to comprehensive suite of digital intelligence

Sensor Tower announced today the acquisition of AppMagic, a service for mobile app market intelligence that will serve as Sensor Tower’s new small and medium-sized business (SMB) offering.