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Sensor Tower Blog

Gaming Insights • December 2025

How to Prepare Your LiveOps for the Holiday Season

We analyzed hundreds of titles and thousands of event launches to uncover the strategies top games use to turn seasonal spikes into long-term Live Ops growth.

Digital Advertising Insights • November 2025

Q3 2025 Digital Market Index: Mobile Market Booms, Shopping Sees Declines

Dive straight into the latest trends around mobile apps, digital advertising, and retail media coming out of Q3 2025, in our quarterly industry report.

Report Card - Target's Retail Media strategy blog hero

Retail Media Insights • November 2025

A Report Card on Target's Back to School Retail Media Strategy

Target’s back to school campaign delivered strong YoY growth, with a sharper focus on Facebook, a shift in top categories, and a hero message that tied it all together. We’ll take a closer look at how advertisers showed up during the back to school season.