2025 State of Mobile is Live!
About
Sensor Tower
Forging the next generation of Digital Intelligence and Analytics
Trusted by global digital leaders
About Sensor Tower
Sensor Tower is the leading source of mobile app, digital advertising, retail media, and audience insights for the largest brands and app publishers across the globe.
Founded in 2013, Sensor Tower’s mobile app insights have helped marketers, app, and game developers demystify the mobile app ecosystem with visibility into usage, engagement, and paid acquisition strategies. Today, Sensor Tower’s digital market insights platform has expanded to include Audience, Retail Media, and Pathmatics Digital Advertising Insights, helping brands and advertisers understand their competitor’s advertising strategies and audiences across web, social, and mobile.
Global Teams
Sensor Tower has Sales and Customer Support teams spread throughout the world. We service customers in North America, Europe, Middle East, Africa, APAC and LATAM. We also maintain regional offices in SF, LA, NY, London, Singapore, Beijing, Seoul, Tokyo and Vancouver.
Reports
Sensor Tower’s Insights team leverages our highly accurate data to deliver critical reports on the latest trends in mobile. In addition to the Data Digests, which offer top-down views of global revenue and downloads, our team regularly assembles in-depth analyses on mobile categories, regions and usage behaviors.
Sensor Tower Blog
Is It Tick Tock Boom for TikTok?
Tick Tock? If the clock really does strike midnight for TikTok in the US on January 19, we expect there to be seismic shifts in consumer engagement, in-app revenue and digital advertising spend. Based on Sensor Tower data, the most likely beneficiaries will be Meta and Alphabet. Instagram and YouTube could see US ad spend share jump 3ppts and 2ppts YoY, respectively, in 4Q25, while US user hours/day could soar more than 40% and 12% YoY, respectively, in the same period.
