State of AI Apps Report 2025 is Live!
About
Sensor Tower
Forging the next generation of Digital Intelligence and Analytics
Trusted by global digital leaders
About Sensor Tower
Sensor Tower is the leading source of mobile app, digital advertising, retail media, and audience insights for the largest brands and app publishers across the globe.
Founded in 2013, Sensor Tower’s mobile app insights have helped marketers, app, and game developers demystify the mobile app ecosystem with visibility into usage, engagement, and paid acquisition strategies. Today, Sensor Tower’s digital market insights platform has expanded to include Audience, Retail Media, and Pathmatics Digital Advertising Insights, helping brands and advertisers understand their competitor’s advertising strategies and audiences across web, social, and mobile.
Global Teams
Sensor Tower has Sales and Customer Support teams spread throughout the world. We service customers in North America, Europe, Middle East, Africa, APAC and LATAM. We also maintain regional offices in SF, LA, NY, London, Singapore, Beijing, Seoul, Tokyo and Vancouver.
Reports
Sensor Tower’s Insights team leverages our data to deliver critical reports on the latest trends in mobile. In addition to the Data Digests, which offer top-down views of global revenue and downloads, our team regularly assembles in-depth analyses on mobile categories, regions and usage behaviors.
Sensor Tower Blog
Retail Media Intelligence • July 2025
Introducing Retail Media Insights: A New Lens on Digital Ad Strategy
Retail Media Insights is officially live in the Sensor Tower platform. Covering over 40 leading retailers in the US, UK, Canada, and Europe, this is your one-stop shop to decoding the world of retail media. Turn challenges into competitive advantages with these exclusive insights, only available from Sensor Tower.
Sensor Tower • June 2025
Report: State of Mobile TikTok Edition – How to Win on Mobile in 2025
The rules of mobile are being rewritten. In our latest report, Sensor Tower and TikTok teamed up to spotlight how brands are adjusting to this changing landscape and where growth opportunities remain in 2025.