Forging the next generation of Digital Intelligence and Analytics
Sensor Tower cultivates rich market insights into the trends shaping businesses in the global digital economy. Our data scientists and algorithms process trillions of aggregated data points that people contribute to us from millions of devices, making up our one-of-a-kind data estate.
We augment our customers’ market understanding with industry benchmarks, leaderboards and by identifying disruptive shifts, invisible in their enterprise data. Data analysts discover opportunities for optimization through on-demand primary research in our cloud platform or their favorite data science tools. Business leaders rely on our signature reports to inform their growth strategies.
We are obsessed with the pursuit of superior data quality and ensuring universal customer success.
Sensor Tower has Sales and Customer Support teams spread throughout the world. We service customers in Europe, Middle East and Africa out of our London office. We also maintain regional offices in the US, Canada, Japan, Korea, and China.
Sensor Tower’s Qualitative Insights team leverages our highly accurate data to deliver critical reports on the latest trends in mobile. In addition to the Data Digests, which offer top-down views of global revenue and downloads, our team regularly assembles in-depth analyses on mobile categories, regions and usage behaviors.
Consumer spending in mobile apps only accelerated in Q3 2024, climbing more than 12% year-over-year globally. Digital advertising also achieved double-digit growth in the United States with ad spend up 10% YoY.
The Jake Paul vs Mike Tyson fight was not only a boon to Netflix, but it also created the second-highest DoD spike in US downloads across the top sportsbook apps in 2024 YTD. The spike in downloads indicates a sports betting opportunity, while creative text analysis finds that most of the top sportsbook apps barely promoted the fight across their digital channels.