We’ve acquired Video Game Insights (VGI)!
Trusted by global digital leaders
Jonas Junger, Director of Strategy, Spark
“Sensor Tower has been a great partner to help understand the mobile landscape, scale our marketing, and direct our product strategy.”
Zero in on market-moving features for your app
Creating an impactful mobile experience from scratch can be a massive challenge, but Sensor Tower’s rich competitive data on the mobile economy makes it simple to identify features and design elements that have led to success for leaders in the space. Track competitor feature changes over time at the update level, and see how they affect downloads and revenue.
Develop a mobile product your audience loves
Prioritize audience retention by breaking down app store ratings and reviews with every new release, and analyze Ratings Over Time at the country and device level. Plus, create a custom dashboard to monitor critical changes in your app’s overall reviews to get ahead of negative feedback and keep your audience engaged with your app.
Create an iterative, cutting-edge product roadmap
Combine in-house internal metrics with Sensor Tower’s competitive analysis data on a single dashboard, and take advantage of a holistic view of the product landscape. Track not only critical updates and market expansions for leaders in your category, but also understand the news cycles and contextual information that influence user behavior. Sensor Tower’s accurate, trusted insights will keep your product ahead of the latest trends.
Build intelligently
Understand which mobile app features are engaging users
Monitor retention
Track audience reaction to your latest releases
Accelerate live-ops
Capitalize on trends to create a long-life mobile experience
Sensor Tower Blog
From Games to the Big Screen: The Impact of IP Across Platforms
As video game franchises hit the big screen, they’re doing more than selling movie tickets; they’re reigniting engagement and driving long-term performance across mobile, console, and PC platforms. Our report breaks down how adaptations like Minecraft, Fallout, and The Last of Us are delivering big returns — and what marketers across verticals can learn from it.
Q1 2025 Digital Market Index: The Digital Economy Starts 2025 with Strong Growth Across Advertising and Mobile
In-app purchase revenue on mobile apps hit the $40 billion milestone in Q1 2025, up 11.1% year-over-year (YoY). Digital advertising spend also achieved double-digit growth in the United States to reach $31 billion.
Report: Why community wins on mobile — with Reddit and Adjust
The mobile market is shifting. App downloads have stabilized, but engagement and revenue continue to climb. In this new landscape, community-driven platforms like Reddit are becoming essential for acquiring high-value users. In this joint report from Sensor Tower, Reddit, and Adjust, we explore why community wins on mobile and how brands can harness its power for better performance.