We’ve acquired Video Game Insights (VGI)!
Trusted by global digital leaders
Jonas Junger, Director of Strategy, Spark
“Sensor Tower has been a great partner to help understand the mobile landscape, scale our marketing, and direct our product strategy.”
Zero in on market-moving features for your app
Creating an impactful mobile experience from scratch can be a massive challenge, but Sensor Tower’s rich competitive data on the mobile economy makes it simple to identify features and design elements that have led to success for leaders in the space. Track competitor feature changes over time at the update level, and see how they affect downloads and revenue.
Develop a mobile product your audience loves
Prioritize audience retention by breaking down app store ratings and reviews with every new release, and analyze Ratings Over Time at the country and device level. Plus, create a custom dashboard to monitor critical changes in your app’s overall reviews to get ahead of negative feedback and keep your audience engaged with your app.
Create an iterative, cutting-edge product roadmap
Combine in-house internal metrics with Sensor Tower’s competitive analysis data on a single dashboard, and take advantage of a holistic view of the product landscape. Track not only critical updates and market expansions for leaders in your category, but also understand the news cycles and contextual information that influence user behavior. Sensor Tower’s accurate, trusted insights will keep your product ahead of the latest trends.
Build intelligently
Understand which mobile app features are engaging users
Monitor retention
Track audience reaction to your latest releases
Accelerate live-ops
Capitalize on trends to create a long-life mobile experience
Sensor Tower Blog
Retail Media Playbook: A Data Driven Guide for Marketers
As retail media becomes the fastest growing, driving force in digital advertising, brands are discovering how to leverage this shift to gain a massive competitive advantage. Using Pathmatics by Sensor Tower’s Retail Media Insights (RMI) we’ll uncover how brands are investing, which strategies are working, and how you can stay ahead.
State of Mobile Gaming 2025: The definitive industry report
State of Mobile Gaming 2025 explores the biggest shifts in the industry: from the monetization models driving growth to the ad strategies winning over players. See how casual games surged in the West, developers doubled down on live services, and platforms like TikTok and Applovin reshaped mobile game advertising.