Social Media

Unlock revenue streams from new and existing advertisers with unmatched competitive intelligence.

The world’s most innovative social media companies trust Sensor Tower

Capture greater market share from your advertisers

See how top advertisers on your platform allocate their ad budgets to your competitors and identify opportunities to gain share of wallet. Gain a holistic view of the market and its revenue potential and identify opportunities for innovation and growth. Be informed of macro trends for advertising across TikTok, Facebook, Instagram, X, Threads, and more in order to plan your selling strategy.

Build a smarter sales pipeline

Identify top-spending brands that aren’t yet advertising on your social media network, and use detailed insights into their ad campaigns to pitch and win their business. Evaluate their spending strategy and highlight how you can help them expand their reach. Analyze specific brands’ ad creatives and seasonal campaigns to effectively tap into their goals.

Arm your sales team with the power of data

Go into your pitches with the right information. Know exactly what advertisers are spending on specific campaigns and where they’re advertising to show them you understand their business. Track the success of ad campaigns by analyzing downstream metrics that align with their performance.

Thrive in mobile

Strategically stand out from competitors

Master stickiness

Invest in the features that retain users

Optimize paid spend

Optimize advertising for maximum impact

Sensor Tower Blog

Web Insights • May 2026

Here’s What Happened Last Quarter: Q1 2026 Mobile, Web, and Ad Trends

Explore the hottest web, mobile, and digital advertising data from Q1 2026. Learn about the United States' troubling revenue drop, Gen AI brands' battle for impressions, and the web traffic trend that has everyone talking.

Web Insights • May 2026

State of Web 2026: How AI Is Reshaping the Internet

Sensor Tower’s State of Web 2026 report explores how Generative AI is reshaping traffic flows, engagement patterns, and digital discovery across the global web ecosystem.

News and Announcements • May 2026

Sensor Tower acquires AppMagic; adding dedicated SMB solution to comprehensive suite of digital intelligence

Sensor Tower announced today the acquisition of AppMagic, a service for mobile app market intelligence that will serve as Sensor Tower’s new small and medium-sized business (SMB) offering.