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The world’s most innovative social media companies trust Sensor Tower
Capture greater market share from your advertisers
See how top advertisers on your platform allocate their ad budgets to your competitors and identify opportunities to gain share of wallet. Gain a holistic view of the market and its revenue potential and identify opportunities for innovation and growth. Be informed of macro trends for advertising across TikTok, Facebook, Instagram, X, Threads, and more in order to plan your selling strategy.
Build a smarter sales pipeline
Identify top-spending brands that aren’t yet advertising on your social media network, and use detailed insights into their ad campaigns to pitch and win their business. Evaluate their spending strategy and highlight how you can help them expand their reach. Analyze specific brands’ ad creatives and seasonal campaigns to effectively tap into their goals.
Arm your sales team with the power of data
Go into your pitches with the right information. Know exactly what advertisers are spending on specific campaigns and where they’re advertising to show them you understand their business. Track the success of ad campaigns by analyzing downstream metrics that align with their performance.
Thrive in mobile
Strategically stand out from competitors
Master stickiness
Invest in the features that retain users
Optimize paid spend
Optimize advertising for maximum impact
Sensor Tower Blog
Retail Media Playbook: A Data Driven Guide for Marketers
As retail media becomes the fastest growing, driving force in digital advertising, brands are discovering how to leverage this shift to gain a massive competitive advantage. Using Pathmatics by Sensor Tower’s Retail Media Insights (RMI) we’ll uncover how brands are investing, which strategies are working, and how you can stay ahead.
State of Mobile Gaming 2025: The definitive industry report
State of Mobile Gaming 2025 explores the biggest shifts in the industry: from the monetization models driving growth to the ad strategies winning over players. See how casual games surged in the West, developers doubled down on live services, and platforms like TikTok and Applovin reshaped mobile game advertising.