2025 State of Mobile is Live!
Featured Resources
App & Digital Advertising
Mobile & Web: Q4 2024's Biggest Trends
The fourth quarter of 2024 showed continued growth in the mobile app industry. Spanning 21 key regions, our comprehensive Market Index report dives into top markets, categories, and games as it unpacks the most notable trends within digital advertising and retail media.
Mobile App Insights
Market trends, industry insights, best practices and top charts
Spanning 10 industries and 23 markets, our 2025 State of Mobile report is packed with exclusive insights into the latest mobile trends — from AI’s growing dominance, to shifting strategies and opportunities for growth in an era of digital fatigue.
Advertising Insights
Blitzing the big game: How 2025’s Super Bowl advertisers stood out
Dive into streaming, website, and advertising data from Super Bowl LIX to see which brands successfully capitalized on peak attention, how digital campaigns complemented game day efforts, and whether late-game ads lost their impact as fans tuned out.
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