State of AI Apps Report 2025 is Live!
The world’s most innovative CPG companies trust Sensor Tower
Better understand your audience to drive loyalty and retention
Boost loyalty and retention with data-driven insights that help you understand your audience. Identify who your customers are, where they spend their screen time, and how your competitors are reaching them. Apply this knowledge to craft personalized marketing campaigns and exclusive offers that foster repeat purchases and build stronger customer relationships.
Develop a data-driven way to reach your customers
Gain an understanding of advertising strategies of your competitors across mobile, social and digital platforms, including retail media networks. Identify untapped publishers, audiences, and markets to drive sales and gain market share. Track how much other brands spend across different channels to inform your digital advertising strategy. Understand key metrics like advertiser spend and impressions view their creatives to understand brand awareness and consumer engagement.
Modernize your advertising spend strategy
Use industry-leading advertising data to identify new channels, platforms, and tactics to reach your target customers. Drive business growth by tracking your competitors’ creative campaigns and spending trends to drive more sales across digital advertising networks. Stay ahead of trends and emerging advertising opportunities across web browsers and mobile apps.
Thrive in mobile
Strategically stand out from competitors
Master stickiness
Invest in the features that retain users
Optimize paid spend
Optimize advertising for maximum impact
Sensor Tower Blog
Sensor Tower • August 2025
Q2 2025 Digital Market Index: Mobile Consumers Now Spend More on Apps Than Games
Mobile app in-app purchase (IAP) revenue approached a record $41 billion, with consumers spending more on non-game apps than games for the first time ever. Meanwhile, U.S. digital ad spend grew 12% year-over-year to reach $34 billion.
Retail Media Intelligence • July 2025
Introducing Retail Media Insights: A New Lens on Digital Ad Strategy
Retail Media Insights is officially live in the Sensor Tower platform. Covering over 40 leading retailers in the US, UK, Canada, and Europe, this is your one-stop shop to decoding the world of retail media. Turn challenges into competitive advantages with these exclusive insights, only available from Sensor Tower.
