State of AI Apps Report 2025 is Live!
The world’s most innovative CPG companies trust Sensor Tower
Better understand your audience to drive loyalty and retention
Boost loyalty and retention with data-driven insights that help you understand your audience. Identify who your customers are, where they spend their screen time, and how your competitors are reaching them. Apply this knowledge to craft personalized marketing campaigns and exclusive offers that foster repeat purchases and build stronger customer relationships.
Develop a data-driven way to reach your customers
Gain an understanding of advertising strategies of your competitors across mobile, social and digital platforms, including retail media networks. Identify untapped publishers, audiences, and markets to drive sales and gain market share. Track how much other brands spend across different channels to inform your digital advertising strategy. Understand key metrics like advertiser spend and impressions view their creatives to understand brand awareness and consumer engagement.
Modernize your advertising spend strategy
Use industry-leading advertising data to identify new channels, platforms, and tactics to reach your target customers. Drive business growth by tracking your competitors’ creative campaigns and spending trends to drive more sales across digital advertising networks. Stay ahead of trends and emerging advertising opportunities across web browsers and mobile apps.
Thrive in mobile
Strategically stand out from competitors
Master stickiness
Invest in the features that retain users
Optimize paid spend
Optimize advertising for maximum impact
Sensor Tower Blog
Audience Insights • September 2025
From Audience to Impact: A guide to audience-led planning with Audience Insights
A deep understanding of your audience is the foundation of every successful marketing strategy. This planning guide offers data-driven ways to refine your targeting, identify growth opportunities through new segments, align creative and media with real behavioral patterns, using Audience Insights from Sensor Tower!
App Advertising Insights • September 2025
State of Digital Advertising 2025: US Ad Spend Hits $137 Billion
US digital ad spend hit $137 billion in 2025, with impressions climbing to over 16 trillion. Brands across industry are sharpening their strategies as trends around AI, retail media, and more continue to reshape the future of the industry.
