2025 State of Mobile is Live!

Solution:

Consumer Packaged Goods (CPG)

Future-proof your consumer business with sophisticated, strategic data to drive your growth and loyalty.

The world’s most innovative CPG companies trust Sensor Tower


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Better understand your audience to drive loyalty and retention

Boost loyalty and retention with data-driven insights that help you understand your audience. Identify who your customers are, where they spend their screen time, and how your competitors are reaching them. Apply this knowledge to craft personalized marketing campaigns and exclusive offers that foster repeat purchases and build stronger customer relationships.

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Develop a data-driven way to reach your customers

Gain an understanding of advertising strategies of your competitors across mobile, social and digital platforms, including retail media networks. Identify untapped publishers, audiences, and markets to drive sales and gain market share. Track how much other brands spend across different channels to inform your digital advertising strategy. Understand key metrics like advertiser spend and impressions view their creatives to understand brand awareness and consumer engagement.

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Modernize your advertising spend strategy

Use industry-leading advertising data to identify new channels, platforms, and tactics  to reach your target customers. Drive business growth by tracking your competitors’ creative campaigns and spending trends to drive more sales across digital advertising networks. Stay ahead of trends and emerging advertising opportunities across web browsers and mobile apps.

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Thrive in mobile

Strategically stand out from competitors


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Master stickiness

Invest in the features that retain users

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Optimize paid spend

Optimize advertising for maximum impact

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