The world’s most innovative CPG companies trust Sensor Tower
Better understand your audience to drive loyalty and retention
Boost loyalty and retention with data-driven insights that help you understand your audience. Identify who your customers are, where they spend their screen time, and how your competitors are reaching them. Apply this knowledge to craft personalized marketing campaigns and exclusive offers that foster repeat purchases and build stronger customer relationships.
Develop a data-driven way to reach your customers
Gain an understanding of advertising strategies of your competitors across mobile, social and digital platforms, including retail media networks. Identify untapped publishers, audiences, and markets to drive sales and gain market share. Track how much other brands spend across different channels to inform your digital advertising strategy. Understand key metrics like advertiser spend and impressions view their creatives to understand brand awareness and consumer engagement.
Modernize your advertising spend strategy
Use industry-leading advertising data to identify new channels, platforms, and tactics to reach your target customers. Drive business growth by tracking your competitors’ creative campaigns and spending trends to drive more sales across digital advertising networks. Stay ahead of trends and emerging advertising opportunities across web browsers and mobile apps.
Thrive in mobile
Strategically stand out from competitors
Master stickiness
Invest in the features that retain users
Optimize paid spend
Optimize advertising for maximum impact
Sensor Tower Blog
Web Insights • May 2026
Here’s What Happened Last Quarter: Q1 2026 Mobile, Web, and Ad Trends
Explore the hottest web, mobile, and digital advertising data from Q1 2026. Learn about the United States' troubling revenue drop, Gen AI brands' battle for impressions, and the web traffic trend that has everyone talking.
News and Announcements • May 2026
Sensor Tower acquires AppMagic; adding dedicated SMB solution to comprehensive suite of digital intelligence
Sensor Tower announced today the acquisition of AppMagic, a service for mobile app market intelligence that will serve as Sensor Tower’s new small and medium-sized business (SMB) offering.