2025 State of Mobile is Live!
Trusted by global digital leaders
Josh Levitan, Chief Product Officer, Breathwrk
"Sensor Tower has helped us to streamline our ASO workflow and identify opportunities for organic growth. Over two months, our partnership with Sensor Tower has helped Breathwrk grow 15%!"
Invest in the most effective keywords for your app
Sensor Tower’s comprehensive app store optimization toolkit rates keywords by effectiveness, demonstrating their impact on downloads as well as their overall difficulty for ranking. Uncover the most effective keywords, or leverage Sensor Tower’s Keyword Research to predict the results of ranking for a certain keyword. Plus, easily localize top-performing keywords to attract a global audience and enter new markets.
Outpace competition with effective ASO data
Track competitor app store optimization strategies over time directly in Sensor Tower to stay in-the-know about lighting-fast organic user acquisition trends, and adjust keywords to stay on top of search results and attract installs. Plus, with Sensor Tower’s CSV support, dive deep into a rival’s ASO data to understand where they are investing in UA, and develop strategies to counter their market effectiveness with organic or paid UA measures.
Benefit from a diverse, iterative organic UA strategy
With integrated download and revenue data from Sensor Tower Store Intelligence, it’s never been easier to understand the effectiveness of ASO in the context of the broader market. Plus, zoom in even closer to break down the effectiveness of all store text using Sensor Tower’s Advanced Search, or break down App Store listing images in a given category or competitor set to stand out to potential users.
Optimize search
Invest in the areas most effective for UA
Counter competitors
Stay ahead of ASO trends and top store search results
Master search ads
Know when and how to deploy paid search
Sensor Tower Blog
Is It Tick Tock Boom for TikTok?
Tick Tock? If the clock really does strike midnight for TikTok in the US on January 19, we expect there to be seismic shifts in consumer engagement, in-app revenue and digital advertising spend. Based on Sensor Tower data, the most likely beneficiaries will be Meta and Alphabet. Instagram and YouTube could see US ad spend share jump 3ppts and 2ppts YoY, respectively, in 4Q25, while US user hours/day could soar more than 40% and 12% YoY, respectively, in the same period.
