The world’s most innovative travel & transportation companies trust Sensor Tower
Drive more bookings with granular app performance insights
Track performance across airlines, hotels, tour operators, and more to understand how travelers plan their journeys. Understand performance in your slice of the travel industry to develop features your customers need, helping drive conversions, loyalty and retention. Design reward schemes and user-targeted features that drive more transactions.
Develop a data-driven strategy to engage world travelers
Better understand your target audience, grow your userbase, and drive more bookings with unique access to demographic data, geo-targeted insights, and audience personas. Track long-standing competitors and new disruptors to keep pace with travel trends. Identify potential partners across industries who can help you reach frequent fliers and explorers.
Explore competitors’ acquisition tactics to capture market share
See your competitors’ advertising campaigns across mobile, social, and digital platforms to inform your own acquisition strategy. Identify which publishers, creatives, and tactics drive ROI and discover untapped audiences to expand market share. Spend your ad dollars on publishers most likely to help you grow your audience.
Thrive in mobile
Strategically stand out from competitors
Master stickiness
Invest in the features that retain users
Optimize paid spend
Optimize advertising for maximum impact
Sensor Tower Blog
News and Announcements • May 2026
Sensor Tower acquires AppMagic; adding dedicated SMB solution to comprehensive suite of digital intelligence
Sensor Tower announced today the acquisition of AppMagic, a service for mobile app market intelligence that will serve as Sensor Tower’s new small and medium-sized business (SMB) offering.