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Optimize your omnichannel media strategy
Get a full view of how retail media fits into the broader digital advertising landscape. Uncover how your competitors allocate spend across channels like offsite and onsite display, offsite social, video, and OTT. Identify when they shift tactics, like expanding into other RMNs or ramping up co-branded campaigns, to refine your own media mix and stay ahead of evolving shopper behavior.
Understand share of voice across digital channels
Compare which channels brands are investing in to inform your spend.
Evaluate your competitors’ social ad campaigns
Discover how your ad strategies compare to the competition.
Know which ad types are dominating
View the digital media creative types that competitor brands use the most.
Benchmark against competitors to reach more high-intent shoppers
Track which brands are growing their share of voice in your category and what RMNs they’re testing or doubling down on. Compare campaign timing, retailer selection, and promoted products to find white space and make smarter investment decisions throughout the year.
Strengthen your retailer relationships
Understand how retailers support brands and categories through their media networks. See who’s receiving the most impressions and investment, what products are being prioritized, and which digital channels are favored. Use these insights to drive for the right placements to achieve your goals.
Attract top advertisers to your retail media network
Identify which brands and product lines are ramping up investment in retail and digital media. Approach them with timely, tailored opportunities, supported by real data on market activity and competitor moves. Anticipate advertisers’ needs to become their preferred partner for driving performance and scale.
Sensor Tower Blog
Retail Media Intelligence • July 2025
Introducing Retail Media Insights: A New Lens on Digital Ad Strategy
Retail Media Insights is officially live in the Sensor Tower platform. Covering over 40 leading retailers in the US, UK, Canada, and Europe, this is your one-stop shop to decoding the world of retail media. Turn challenges into competitive advantages with these exclusive insights, only available from Sensor Tower.
Sensor Tower • June 2025
Amazon Put Its Own Brands Front & Center on Retail Media
In Q1, Amazon used the scale of its own retail media network to promote its portfolio of products and services, often outpacing other major advertisers. We’ll dive into which Amazon brands received the most support, how their media strategy differed from other brands, and what it all might signal about Amazon’s larger business priorities.
Sensor Tower • April 2025
Retail Media Playbook: A Data Driven Guide for Marketers
As retail media becomes the fastest growing, driving force in digital advertising, brands are discovering how to leverage this shift to gain a massive competitive advantage. Using Pathmatics by Sensor Tower’s Retail Media Insights (RMI) we’ll uncover how brands are investing, which strategies are working, and how you can stay ahead.