Introducing Retail Media Insights: A New Lens on Digital Ad Strategy

Introducing Retail Media Insights: A New Lens on Digital Ad Strategy

Retail media is one of the fastest-growing segments of digital advertising, accounting for over 20% of global digital ad spend. Today, we’re excited to announce that you can now access Retail Media Insights (RMI) directly in the Pathmatics interface. This new layer of digital intelligence gives brands and retailers unmatched visibility into competitor’s co-branded campaigns, retail media mix, and creative strategy in an increasingly saturated field.

As new brands enter the space each day, it’s never been more challenging to create retail media campaigns that truly stand out — and the battle to capture consumer attention is only heating up. Successful entrants must prioritize smarter decision-making, precise competitive benchmarking, and strategic alignment.

The problem? Independent intelligence around retail media remains notably scarce. That’s where Sensor Tower proves its value: providing trusted campaign data across 40+ leading retailers in the US, UK, Canada, and Europe. The data encompasses a full suite of key market verticals, including grocery, beauty, big box club, and more. 

There are several frustrating stumbling blocks that brands and retailers encounter when launching an effective retail media strategy. Low levels of transparency into competitor activity leave marketers in the dark, making it difficult to measure success. And it can be hard, if not impossible, to gain a full understanding of campaign context (including timing, creatives, and co-branding) as well as media mix. Compounding these pain points, there is often no tangible way to link retail media investment to outcomes, positive or negative. With Retail Media Insights, now you can. 

This view shows a brand’s Retail vs. Non-Retail Impression share over time, alongside a library of retail media creatives — helping you spot seasonality, budget shifts, and creative strategies by RMN and co-branded campaigns.

Sensor Tower’s Retail Media Insights lets you turn market-wide obstacles into your own competitive advantages. Here’s how:

Turning RMI Challenges into Competitive Advantages

• Omnichannel digital intelligence: View impressions, creatives, media mix, and share of voice, all in one place.

• On-demand cross-channel visibility: Analyze onsite, offsite, paid social, OTT, and more — side-by-side.

• Competitive edge: Spot emerging RMNs, see which products are promoted, and track co-branded activity.

• Retailer benchmarking: Analyze share of wallet, impressions, and brand presence by retailer.

How Sensor Tower’s Retail Media Insights Unlock Transparency for Brands and Retailers

Why It Matters

Bringing RMI under the Sensor Tower umbrella makes it the only platform offering a true omnichannel view, connecting retail media intelligence with the broader digital ad landscape. 

With RMI, you can:

• Track how brands split spend between retail media and traditional digital channels.

• Benchmark competitor activity across RMNs, creatives, and campaigns.

• Strengthen retailer partnerships with insights to support better placements.

• Attract more brand investment by analyzing brand behavior across RMNs and refining your media offering.

Retail media is the next frontier of digital advertising. We’ve got you covered as you navigate this new terrain with confidence and ease — and intelligence your competitors don’t have.

What’s Next?

Already subscribed to RMI? Log in to explore the new in-UI experience.

Curious how this can support your team? Request a demo and let’s talk.