State of AI Apps Report 2025 is Live!
The world’s most innovative brands trust Sensor Tower
Andrew Nam, Lead Manager, Strategy and Business Operations, Duolingo
"Sensor Tower's become a core part of our industry and competitive analysis, providing visibility into the global mobile landscape, as well as many international markets of interest. The team regularly highlights industry trends and new product features, and is always helping train new users."
Develop a data-driven way to differentiate from competitors
Equip your teams with the intelligence necessary to go up against not only longstanding competitors but also the next generation of mobile-savvy companies. Dive into App Store Optimization, and develop an iron-clad strategy for organic engagement. Plus, create a Custom Dashboard to detect the ways competitors are grabbing attention so your team can apply learnings quickly.
Explore elements that maximize user engagement
Gain an understanding of what makes users open and stay in the apps they care about, and break down the nuances in usage to maximize retention and boost engagement. Track how product updates impact not only installs and revenue, but also break behaviors down by key metrics like Average Revenue per Daily Active User, Total Session Count and Total Time Spent to identify what keeps users coming back.
Modernize your mobile paid spend strategy
Leverage a wide variety of metrics to create an iterative and effective mobile advertising strategy. Zero in on the networks that are driving the most Share of Voice for your industry, and break down the impact of in-app creatives to see which concepts are generating the most impressions. Sensor Tower’s Ad Intelligence provides actionable insights to keep your paid advertising strategies agile and impactful.
Thrive in mobile
Strategically stand out from competitors
Master stickiness
Invest in the features that retain users
Optimize paid spend
Optimize advertising for maximum impact
Sensor Tower Blog
Sensor Tower • August 2025
Q2 2025 Digital Market Index: Mobile Consumers Now Spend More on Apps Than Games
Mobile app in-app purchase (IAP) revenue approached a record $41 billion, with consumers spending more on non-game apps than games for the first time ever. Meanwhile, U.S. digital ad spend grew 12% year-over-year to reach $34 billion.
Retail Media Intelligence • July 2025
Introducing Retail Media Insights: A New Lens on Digital Ad Strategy
Retail Media Insights is officially live in the Sensor Tower platform. Covering over 40 leading retailers in the US, UK, Canada, and Europe, this is your one-stop shop to decoding the world of retail media. Turn challenges into competitive advantages with these exclusive insights, only available from Sensor Tower.
