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The world’s most innovative brands trust Sensor Tower
Andrew Nam, Lead Manager, Strategy and Business Operations, Duolingo
"Sensor Tower's become a core part of our industry and competitive analysis, providing visibility into the global mobile landscape, as well as many international markets of interest. The team regularly highlights industry trends and new product features, and is always helping train new users."
Develop a data-driven way to differentiate from competitors
Equip your teams with the intelligence necessary to go up against not only longstanding competitors but also the next generation of mobile-savvy companies. Dive into App Store Optimization, and develop an iron-clad strategy for organic engagement. Plus, create a Custom Dashboard to detect the ways competitors are grabbing attention so your team can apply learnings quickly.
Explore elements that maximize user engagement
Gain an understanding of what makes users open and stay in the apps they care about, and break down the nuances in usage to maximize retention and boost engagement. Track how product updates impact not only installs and revenue, but also break behaviors down by key metrics like Average Revenue per Daily Active User, Total Session Count and Total Time Spent to identify what keeps users coming back.
Modernize your mobile paid spend strategy
Leverage a wide variety of metrics to create an iterative and effective mobile advertising strategy. Zero in on the networks that are driving the most Share of Voice for your industry, and break down the impact of in-app creatives to see which concepts are generating the most impressions. Sensor Tower’s Ad Intelligence provides actionable insights to keep your paid advertising strategies agile and impactful.
Thrive in mobile
Strategically stand out from competitors
Master stickiness
Invest in the features that retain users
Optimize paid spend
Optimize advertising for maximum impact
Sensor Tower Blog
Sensor Tower • June 2025
How ChatGPT is Reshaping Consumer Life
AI is transforming the digital world at breakneck speed — and brands that harness it early are pulling ahead. From discoverability to advertising, AI is reshaping how businesses connect, create, and compete. Our latest report, "AI’s Everyday Evolution", uncovers the trends driving this shift — including top prompt categories, fast-growing AI subgenres, and how LLMs are shaping content referral traffic.
Sensor Tower • June 2025
Report: State of Mobile TikTok Edition – How to Win on Mobile in 2025
The rules of mobile are being rewritten. In our latest report, Sensor Tower and TikTok teamed up to spotlight how brands are adjusting to this changing landscape and where growth opportunities remain in 2025.
Sensor Tower • May 2025
Report: Why community wins on mobile — with Reddit and Adjust
The mobile market is shifting. App downloads have stabilized, but engagement and revenue continue to climb. In this new landscape, community-driven platforms like Reddit are becoming essential for acquiring high-value users. In this joint report from Sensor Tower, Reddit, and Adjust, we explore why community wins on mobile and how brands can harness its power for better performance.