State of AI Apps 2025 Report
AI is not just a cultural moment; it’s a civilizational shift. The first edition of our State of AI Apps report unpacks Generative AI’s rapid journey from niche novelty to everyday utility. As the technology sweeps across the globe, transforming industries from education to banking, brands must stay savvy in order to keep up.
This 70+ page, dynamically-illustrated report contains a wealth of exclusive insights regarding top AI markets, categories, apps and games; AI’s impact on digital advertising trends; and the way in which AI is impacting retail media.
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Here’s a sneak peek of what you’ll find inside:
Audience Insights: See how the audience for AI has changed rapidly over the past few years and understand how to support demand for new user cases
AI Across Verticals: AI is everywhere on mobile. See how top apps are adapting, proactively adding AI features to ward off competition from AI Assistants like ChatGPT.
App Store Optimization: Discover the latest strategies to boost organic discovery, from screenshots to keywords to custom product pages
Advertising Trends: Digital ad spend from Generative AI brands is picking up as top players compete for new users
Advertising Strategies: Find out how top AI Assistants are trying to reach a more casual audience