Learn how we cultivate our unique data estate so you can understand the trends shaping nearly every business in the global digital economy
SensorTower cultivates rich market insights into the trends shaping businesses in the global digital economy. This data is used to augment our customers’ market understanding with the outside-in perspectives their data lacks, such as industry benchmarks for key metrics, a better understanding of who’s winning and losing in their key markets, and to identify disruptive shifts they can’t see through the lens of their enterprise data.
Our data scientists and algorithms process and enrich trillions of aggregated data points contributed to us from millions of devices, to cultivate our one-of-a-kind data estate. They get this data from a statistical panel of consumers we have built to continuously learn from millions of people around the world. Our panelists provide us data as they use our popular privacy-compliant mobile apps. We employ best practices to ensure that our panelists understand what data they are providing us in exchange for the use of our apps.
The team in our app studio publishes apps in several categories:
Games provide entertainment and escape for users, such as Melodies Run
We own our data supply chain from end-to-end ensuring our data is never compromised
IDFA or GAID have never been used to supplement any Sensor Tower product with deterministic personal data
Prior to leaving any panelist’s device, all information that could be used to personally identify your users is de-identified
We protect our panelists privacy through privacy practices that are compliant with even the industry’s strictest data protection regulations
Our panelists are explicitly informed of what data they are giving us, how it will be used, and we only collect de-identified, non-personal information
We only collect the data required to deliver the utility the app provides—we’ll never offer a flashlight app that asks for your location!
“We are committed to leading the industry in protecting user privacy by working diligently on developing and incorporating privacy-enhancing technologies, such as Differential Privacy, zero-knowledge proofs, and other leading-edge methodologies.”
Sensor Tower has implemented continuous testing and monitoring of its comprehensive security and infrastructure controls, providing real-time protection of its systems and information. The company undergoes regular third-party audits to certify individual products against SOC 2 standards, which are based on the Auditing Standards Board of the American Institute of Certified Public Accountants (AICPA), and evaluate an organization’s information systems relevant to security, privacy, confidentiality, availability, and processing integrity.
Sensor Tower becomes the first market intelligence company to utilize Differential Privacy to protect consumer data.