We’ve acquired Video Game Insights (VGI)!
Better data comes from
Real People
Learn how we cultivate our unique data estate so you can understand the trends shaping nearly every business in the global digital economy.
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About Sensor Tower Data
Sensor Tower delivers rich market insights into the trends shaping the global digital economy by using data from our proprietary panel, first party data, and publicly available data, like earnings releases. Since no dataset represents 100% of all digital user behavior, we model our data to estimate how the global population engages online. We use AI to tag ad creatives and apps at scale, and a combination of modeling and machine learning to fit our models and deliver the most accurate estimates possible.
Trusted by global digital leaders
Where our panel data comes from
Our panel of more than 5 million consumers is built to continuously learn from people around the world. Panelists provide us data as they use our popular privacy-compliant mobile apps. Then, our data scientists and algorithms process and enrich trillions of aggregated data points to deliver accurate estimates that enable our customers to make impactful decisions. We employ best practices to ensure our panelists understand what data they are providing to us while using our apps. Because panelists find value in our apps, we get quality data that reflects deep online engagement.
Our Panel Apps
The team in our app studio publishes apps in several categories:
Wellbeing apps aid in improving our users’ quality of life, such as ActionDash, StayFree, StayFocusd and AstroFile Manager
Games provide entertainment and escape for users, such as Melody Run
Friendly apps and browser plugins provide convenience, such as Friendly Streaming Browser, Friendly Social Browser, Friendly for Instagram, Friendly for Twitter, Friendly Social and Friendly Shopping Assistant
Utility apps Phone Guardian, My Data Manager, Luna VPN and Adblock Mobile
We maintain total ownership of our panel data
We own our data supply chain from end-to-end ensuring our data is never compromised
World Class Security and Privacy Practices
IDFA or GAID have never been used to supplement any Sensor Tower product with deterministic personal data
We Only Collect De-identified Information
Prior to leaving any panelist’s device, all information that could be used to personally identify your users is de-identified
Panelist Privacy
We comply with the industry’s strictest data protection and privacy regulations to protect our panelists’ privacy.
Informed, Anonymous, Opt-in Panelists
Our panelists are explicitly informed of what data they are giving us, how it will be used, and we only collect de-identified, non-personal information
The Value is in the App
We only collect the data required to deliver the utility the app provides—we’ll never collect data out of the scope of our apps’ purpose.
Next-Level Privacy Protections
We use privacy-enhancing technologies like differential privacy to help ensure a panelist’s identity can never be derived from our data
Our commitment to our customers
We strive to provide the most complete and accurate data, and to do that we are continuously working to improve our estimates. Our mission is to measure the entire digital economy to power business growth, and we do this by operating in a state of constant improvement. We continually monitor the accuracy, consistency, and stability of our models and we implement any adjustments to our models that are needed to maintain data quality. Additionally, we work to acquire and grow new sources of quality data to provide the most comprehensive view of all digital consumer behavior.
Michel Bohn, Chief Compliance Officer, Sensor Tower
“We are committed to leading the industry in protecting user privacy by working diligently on developing and incorporating privacy-enhancing technologies, such as Differential Privacy, zero-knowledge proofs, and other leading-edge methodologies.”
SOC 2 Compliant
Sensor Tower has implemented continuous testing and monitoring of its comprehensive security and infrastructure controls, providing real-time protection of its systems and information. The company undergoes regular third-party audits to certify individual products against SOC 2 standards, which are based on the Auditing Standards Board of the American Institute of Certified Public Accountants (AICPA), and evaluate an organization’s information systems relevant to security, privacy, confidentiality, availability, and processing integrity.
