Sensor Tower Acquires Playliner to Expand Live Ops Intelligence Across Mobile Gaming

We’re thrilled to announce our acquisition of Playliner, a trusted source of data for Live Operations (Live Ops) within top mobile games. With this acquisition, Sensor Tower continues its commitment to deliver the most comprehensive and actionable gaming insights in the industry.

Live Ops is a meaningful driver of success for top mobile games, and has been a boon for evergreen titles such as Supercell's Clash of Clans and Microsoft/King's Candy Crush. As the gaming market reaches $250 Billion in consumer spend, evergreen games utilizing Live Ops comprise more than 50% of total consumer spending on in-app purchases — signaling a meaningful shift in how games generate long-term value.

Founded in Finland, Playliner tracks and analyzes Live Ops across top mobile titles, offering publishers detailed intelligence on event cadence, monetization tactics, and player engagement. Industry leaders including Applovin, Playtika, and Playrix trust Playliner and its product suite as an essential resource to optimize game performance and benchmark against the market.

Sensor Tower’s plans for Live Ops span more than just the gaming industry. As more non-gaming apps, especially those in entertainment and e-commerce, apply live operations and events to drive engagement and monetization opportunities, there is potential to provide Live Ops metrics to a broader universe of apps.

This acquisition follows Sensor Tower’s recent acquisition of PC/Console data provider Video Game Insights. Read the full press release here.