Product:

App Performance Insights

Demystify the mobile app ecosystem and drive user growth, engagement, and retention.

Trusted by leaders in mobile

[Rebranding] Product Page - App Performance Insights Img

Run market research and analyze competitor moves

Understand mobile market trends, identify low-hanging fruit and emerging threats. Benchmark your app performance against top competitors to identify weaknesses in your strategies.

Track market trends and locate new growth opportunities

Benchmark against competitor strategies

Provide a best-in-class customer experience for your apps

[Rebranding] Product Page - App Performance Insights - Img 2

Create mobile apps that stick

Shape your product roadmap based on user sentiment; analyze the impact of updates and events on engagement, retention, and monetization.

[Rebranding] Product Page - App Performance Insights - Img 3

Drive organic app growth in stores

Optimize your store listings, assess keyword opportunities, see how your competitors stand out; analyze the impact of Apple Search Ads campaigns and where to outbid your competition.

[Rebranding] Product Page - App Performance Insights - Img 4

Create lead lists and powerful sales pitches

Build a lead generation list of apps or publishers that fit your ICP to reduce prospecting time and fuel your sales conversations.

[Rebranding] Product Page - App Performance Insights - Img 5

Amplify M&A and investor relations

Identify target companies for M&A that would fit your portfolio; compare your app against the market to support your investor conversations.

Sensor Tower Blog

Q3 2024 Digital Market Index: Consumer Spend on Mobile Raced Past $100 Billion in Record Time in 2024

Consumer spending in mobile apps only accelerated in Q3 2024, climbing more than 12% year-over-year globally. Digital advertising also achieved double-digit growth in the United States with ad spend up 10% YoY.

State of Digital Marketing 2024 Resource Page - V2 R1

State of Digital Advertising 2024: US Digital Ad Spend Reached $117 Billion over the Past 12 Months

Digital advertising continued its rise into 2024, with double-digit year-over-year growth in all 11 included countries. US ad spend climbed 17% YoY.

MMM: Netflix Ventures into Live Sports as Sportsbook Apps Spike Ahead of Boxing Match

The Jake Paul vs Mike Tyson fight was not only a boon to Netflix, but it also created the second-highest DoD spike in US downloads across the top sportsbook apps in 2024 YTD. The spike in downloads indicates a sports betting opportunity, while creative text analysis finds that most of the top sportsbook apps barely promoted the fight across their digital channels.