Product:

Advanced Usage Insights

Obtain actionable mobile user data derived from Sensor Tower’s trusted panel of millions of mobile users.

Trusted by leaders in mobile

Create engagement benchmarks for the world’s biggest apps Img

Set engagement benchmarks for the world’s top apps

Explore user behavior trends across mobile categories—from social networks to SVOD and gig apps. Compare time spent, session counts, and performance over time to see real-world engagement for major players.

Set benchmarks for real-world app performance

Estimate the success of top apps with proprietary panel data

Get a clear, unfiltered picture of user retention

Articulate actual week-to-week retention, session count and time spent

Assess the apps that compete for the same audience

Segment user engagement by important category or app-level behaviors

Develop custom cohorts and analyze segmented retention Img

Build custom cohorts and analyze retention trends

Define engagement benchmarks and churn behaviors for specific user segments using real-life data. Measure app performance against broader categories, identify user groups inclined to certain apps, and uncover week-over-week and month-over-month retention insights for major apps.

Articulate day-to-day mobile behaviors Img

Uncover daily and hourly mobile behaviors

Gain deep insights into user behavior with our proprietary panel. Analyze how users engage with apps hourly, compare usage across similar app categories, and explore differences between regional and global audiences.

Analyst, NYC-based Hedge Fund ($2bn AUM)

“Sensor Tower’s Consumer Intelligence offers a critical lever for us to make important investment decisions on behalf of our clients, and ensure we’re staying on top of key market-moving trends in mobile.”

Sensor Tower Blog

Q3 2024 Digital Market Index: Consumer Spend on Mobile Raced Past $100 Billion in Record Time in 2024

Consumer spending in mobile apps only accelerated in Q3 2024, climbing more than 12% year-over-year globally. Digital advertising also achieved double-digit growth in the United States with ad spend up 10% YoY.

State of Digital Marketing 2024 Resource Page - V2 R1

State of Digital Advertising 2024: US Digital Ad Spend Reached $117 Billion over the Past 12 Months

Digital advertising continued its rise into 2024, with double-digit year-over-year growth in all 11 included countries. US ad spend climbed 17% YoY.

MMM: Netflix Ventures into Live Sports as Sportsbook Apps Spike Ahead of Boxing Match

The Jake Paul vs Mike Tyson fight was not only a boon to Netflix, but it also created the second-highest DoD spike in US downloads across the top sportsbook apps in 2024 YTD. The spike in downloads indicates a sports betting opportunity, while creative text analysis finds that most of the top sportsbook apps barely promoted the fight across their digital channels.