Marketing
Sensor Tower offers high-quality, accurate signals to optimize your mobile marketing programs.
Trusted by global digital leaders
Marcus Burke, Senior Marketing Manager, Paid Social, Blinkist
I love browsing Sensor Tower at least once a week. You can find a ton of great insights on your competitors' strategies, general market trends, new creative ideas plus everything you need for in-depth ASO and your Apple Search Ads. The perfect all-around platform.”
Pull the right levers to generate organic interest on mobile
A compelling organic marketing campaign involves much more than just search optimization, and Sensor Tower collects a variety of signals that help generate a holistic view of organic marketing and branding on mobile. See how competitors are taking advantage of images, featured text, and CTAs to drive installs, and track updates to live-ops and other in-app UA deals to better understand how they affect downloads and revenue.
Create an end-to-end iterative paid ad strategy
Sensor Tower layers multiple datasets to offer a holistic look into the paid mobile landscape. Access an expansive library of in-app mobile creatives and insights across some of the most popular ad networks, including social networks like Facebook, TikTok and more. Zero in on the creatives gaining the most traction by Share of Voice, including playable ads, and apply learnings to quickly iterate and amplify paid ad campaigns.
Develop new signals to understand users Post-IDFA
Mobile behaviors critically drive marketing programs, but in the wake of changes to Identifier for Advertisers (IDFA), more metrics are needed to fill in the gaps. Create a Custom Dashboard within Sensor Tower that places ad performance alongside downloads and revenue to clearly see how competitors are benefitting from different targeting practices, or set up Custom Alerts for when a creative hits an exceptionally high Share of Voice. Sensor Tower’s data makes it easy to develop an agile ad program without IDFA.
Master in-store UA
From ASO to branding, leverage data to stand out on app stores
Optimize paid channels
Build a strategy based on learnings from the best paid mobile ads
Understand user behavior
Create critical dataflows to help target and understand your app’s user base
Sensor Tower Blog
State of Digital Advertising 2026: How AI Integration and Streaming Growth Reframe Marketing Strategies
US digital ad spend hit $200 billion between August 2025 and July 2026 as brands increasingly leveraged generative AI, ChatGPT advertising, and OTT streaming to drive performance.
Watch the On-Demand Webinar
Discover the trends shaping the AI economy, from the competitive LLM landscape and market share to emerging organic and paid marketing patterns. Learn how AI is influencing product discovery, shopping behavior, and purchase decisions and how ChatGPT Ads compare with other advertising channels.
The Art of The Steal: GTA VI is Coming, And This is The Game Tracker You Need to Prepare
Since its release in 1997, Grand Theft Auto has become one of the most successful game franchises in history, selling more than 450M copies worldwide, putting it in rare-air with Pokémon, Mario, and Call of Duty. With Rockstar Games’ latest installment GTA VI set to release in November, our live game tracker gives you all the updated data you need across PlayStation, Xbox, and Steam.