Video Game Insights
One platform. Every angle. Comprehensive PC (Steam) and Console (PlayStation & Xbox) gaming intelligence.
Trusted by the most successful gaming leaders in the business
Video Game Insights by Sensor Tower (VGI) gives you one comprehensive read on PC and Console gaming with Steam, PlayStation, and Xbox in a single platform. Whether you’re analyzing monetization, sizing up a competitor, scouting your next investment, or planning a launch, VGI turns fragmented market signals into one clear view – helping you make your next move.
Design a game that will top the charts
Steer game development towards features that are already proven to win
Maximize revenue at every stage
Track add-on spend, units sold, and wishlist conversions to fine-tune pricing, monetization, and promotional timing
Capture market performance and grow your portfolio
Track growth across games, genres, developers, and publishers to spot where the market is heading
Optimize your market analysis
VGI covers over 200,000 PC and Console games, with 10+ years of daily time series data for over 100 global markets (with breakouts for 45 countries, including China). From AAA to indie games, discover which PC and Console games are trending based on revenue, units sold, and active users in game. Track growing genres, publishers, and markets to evaluate where to invest. Break out metrics by platform, genre, countries for a refined look at the categories that matter most.
Drive revenue growth
Identify the full monetization picture across PC and Console by breaking out free v. paid units sold and premium revenue v. add-on spend to see exactly how a game makes money. Track when games migrate revenue from premium purchases to add-on purchases to benchmark shifts in monetization strategy. Monitor when titles in your category move onto monthly subscriptions, so you can decide how to monetize your games late in their lifecycle. Compare game prices against units sold or revenue performance to determine effective pricing and packaging for your titles.
Acquire and retain your players
Analyze player age, gender, regions, and playtime to craft compelling user acquisition and retention strategies. Measure wishlist conversions to quantify marketing and promotional impact. Track retention to see whether players are actually coming back, and identify the specific game features linked to longer playtime and positive reviews to build a highly engaging game. Correlate sales spikes with past promotions and events to plan future campaigns for maximum impact.
Benchmark and strategize
Compare performance in your category to identify growth opportunities before your competitors do. Monitor active users to discern a title's lifecycle, so you can plan your next launch. Compare sentiment across competing titles to see which features are winning over players and which aren't. Leverage our 13 core genres, 50+ sub-genres, and 500+ game tags to focus your analysis on specific segments.
Stay ahead of the market
VGI’s progression doesn’t stop here. New data, deeper coverage, and more powerful ways to analyze it are rolling out continuously, all landing on the new VGI interface. From expanded country coverage to new playtime and ad spend data, VGI keeps raising the bar, so your analysis keeps getting sharper and your decision-making gets smarter.
All Video Game Insights in-product data is also available to download, and can be accessed via API.
Frequently Asked Questions
Sensor Tower’s Video Game Insights (VGI) is a market intelligence platform that helps game developers, publishers, and investors analyze the performance of PC, and console games. It provides data on downloads, revenue, engagement, audience behavior, and market trends to support competitive analysis and strategic decision-making.
VGI provides data including game purchases and units sold, revenue, growing genres, publishers, and trending markets across PC and console platforms including Steam, Xbox, and Playstation. The data is designed to help teams track market performance and identify growth opportunities.
VGI covers PC and console games, enabling a unified view of the global gaming market across Steam, Xbox and Playstation. This allows teams to compare performance, trends, and player behavior across the gaming ecosystem.
VGI is used by game developers, publishers, marketers, product managers, investors, and analysts. Teams rely on it to evaluate competitors, validate game concepts, plan launches, optimize monetization strategies, and assess market opportunities.
Sensor Tower Video Game Insights uses advanced modeling, proprietary methodologies, and large-scale data sources to produce industry-trusted estimates. Data is widely used for market sizing, benchmarking, and strategic analysis by top gaming publishers globally.
Sensor Tower VGI allows users to compare games and publishers by units sold, revenue, engagement, genre, region, and platform. This makes it easy to identify top-performing competitors, emerging trends, successful monetization strategies, and gaps in the market.
Sensor Tower Blog
State of Game Advertising 2026: Three Trends to Know
Game advertising got busier in 2026, but where were publishers actually putting their money? Sensor Tower’s latest data breaks down the tripling of mobile ad creative testing, Nintendo and PlayStation's dominance in console media, and why top cross-platform franchises treat mobile and console as entirely separate campaigns.
Premium PC/Console Deep Dive: Growth, Engagement, and Ad Spend
Premium PC and console gaming grew again in H1 2026 as action pulled premium Steam hours ahead of shooters, US social ad budgets remained concentrated on Meta and YouTube, and GTA VI showed how a single media moment can move pre-orders. Sensor Tower’s Gaming Deep Dive: Premium PC/Console report is a front row seat for everything Steam, PlayStation, and Xbox.
The Art of The Steal: GTA VI is Coming, And This is The Game Tracker You Need to Prepare
Since its release in 1997, Grand Theft Auto has become one of the most successful game franchises in history, selling more than 450M copies worldwide, putting it in rare-air with Pokémon, Mario, and Call of Duty. With Rockstar Games’ latest installment GTA VI set to release in November, our live game tracker gives you all the updated data you need across PlayStation, Xbox, and Steam.