Product:

Video Game Insights

Comprehensive PC and Console gaming insights from Steam, PlayStation, and Xbox to level up against the competition.

Trusted by the most successful gaming leaders in the business

Video Game Insights by Sensor Tower (VGI) offers unique and comprehensive data from PC and Console games, which represents half of the entire gaming industry. VGI is part of Sensor Tower’s Gaming Insights product suite.

Design a game that will top the charts

Analyze trends to build a game that players want to play

Launch and scale your game effectively

Benchmark the competition to create a winning UA strategy

Zoom out to spot trends and opportunities

Track market shifts across developers and publishers to stay ahead of the game

Analyze market trends

VGI covers over 140,000 PC and Console games, with 10+ years of daily time series data for over 100 global markets (including China). From AAA to indie games, discover which PC and Console games are trending based on revenue, units sold, and peak users in game. Track growing genres, publishers, and markets to evaluate where to invest. Analyze shifts in player behavior to stay ahead of your competition.

Benchmark and strategize

VGI’s estimates are powered by data aggregated from over 4 million public player profiles, and enable you to compare DAU, game price, and cumulative revenue across up to 15 games at a time. Evaluate game features correlated with longer playtime and higher revenue to develop games that will top the charts. Leverage our 9 core genres, 50+ sub-genres, and 500+ game tags to focus your analysis on specific segments.

Acquire and retain your players

Track wishlists and evaluate game reviews to understand what gamers enjoy most and are likely to purchase. See which countries are driving wishlist additions to focus on markets with the most engaged gamers. Identify the specific game features linked to longer playtime and more positive reviews to craft a game set up to succeed. With VGI’s accurate data, you can crack the code for how to attract and engage players.

Drive revenue growth

Slice revenue and performance by genre and subgenre to get a granular view into what drives growth, and identify markets where similar games are growing fastest to craft your strategy. Evaluate pricing and revenue to maximize your profitability. Assess player overlap to understand how gamers split time and money across different games on the same platform.

All Video Game Insights in-product data is also available to download, and can be accessed via API.

Sensor Tower Blog

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