Video Game Insights
Comprehensive PC and Console gaming insights from Steam, PlayStation, and Xbox to level up against the competition.
Trusted by the most successful gaming leaders in the business
Video Game Insights by Sensor Tower (VGI) offers unique and comprehensive data from PC and Console games, which represents half of the entire gaming industry. VGI is part of Sensor Tower’s Gaming Insights product suite.
Design a game that will top the charts
Analyze trends to build a game that players want to play
Launch and scale your game effectively
Benchmark the competition to create a winning UA strategy
Zoom out to spot trends and opportunities
Track market shifts across developers and publishers to stay ahead of the game
Analyze market trends
VGI covers over 140,000 PC and Console games, with 10+ years of daily time series data for over 100 global markets (including China). From AAA to indie games, discover which PC and Console games are trending based on revenue, units sold, and peak users in game. Track growing genres, publishers, and markets to evaluate where to invest. Analyze shifts in player behavior to stay ahead of your competition.
Benchmark and strategize
VGI’s estimates are powered by data aggregated from over 4 million public player profiles, and enable you to compare DAU, game price, and cumulative revenue across up to 15 games at a time. Evaluate game features correlated with longer playtime and higher revenue to develop games that will top the charts. Leverage our 9 core genres, 50+ sub-genres, and 500+ game tags to focus your analysis on specific segments.
Acquire and retain your players
Track wishlists and evaluate game reviews to understand what gamers enjoy most and are likely to purchase. See which countries are driving wishlist additions to focus on markets with the most engaged gamers. Identify the specific game features linked to longer playtime and more positive reviews to craft a game set up to succeed. With VGI’s accurate data, you can crack the code for how to attract and engage players.
Drive revenue growth
Slice revenue and performance by genre and subgenre to get a granular view into what drives growth, and identify markets where similar games are growing fastest to craft your strategy. Evaluate pricing and revenue to maximize your profitability. Assess player overlap to understand how gamers split time and money across different games on the same platform.
All Video Game Insights in-product data is also available to download, and can be accessed via API.
Frequently Asked Questions
1. What is Video Game Insights?
Sensor Tower’s Video Game Insights (VGI) is a market intelligence platform that helps game developers, publishers, and investors analyze the performance of PC, and console games. It provides data on downloads, revenue, engagement, audience behavior, and market trends to support competitive analysis and strategic decision-making.
2. What data does Video Game Insights provide?
VGI provides data including game purchases and units sold, revenue, growing genres, publishers, and trending markets across PC and console platforms including Steam, Xbox, and Playstation. The data is designed to help teams track market performance and identify growth opportunities.
3. Which platforms are covered by Video Game Insights?
VGI covers PC and console games, enabling a unified view of the global gaming market across Steam, Xbox and Playstation. This allows teams to compare performance, trends, and player behavior across the gaming ecosystem.
4. Who uses Video Game Insights?
VGI is used by game developers, publishers, marketers, product managers, investors, and analysts. Teams rely on it to evaluate competitors, validate game concepts, plan launches, optimize monetization strategies, and assess market opportunities.
5. How accurate is Video Game Insights data?
Sensor Tower Video Game Insights uses advanced modeling, proprietary methodologies, and large-scale data sources to produce industry-trusted estimates. Data is widely used for market sizing, benchmarking, and strategic analysis by top gaming publishers globally.
6. How can Video Game Insights help with competitive analysis?
Sensor Tower VGI allows users to compare games and publishers by units sold, revenue, engagement, genre, region, and platform. This makes it easy to identify top-performing competitors, emerging trends, successful monetization strategies, and gaps in the market.
Sensor Tower Blog
Gaming Insights • May 2026
Why Players Play – And Why It Matters For Your Next Decision
Our new Live Ops report, The Psychology Behind Mobile Games, outlines the role of both positive and negative motivations in sustaining engagement, before providing detailed examples of how to harness these psychological mechanisms for your own mobile strategy.
Gaming Insights • April 2026
Gaming Deep Dive: Action & Strategy
Action & Strategy remains the heavy hitter of the industry, dominating PC/console downloads and revenue as well as making up more than half of all mobile IAP revenue. Publishers are prioritizing social play and high-value engagement where possible. If you want to understand how indie co-ops climbed to the top and how mobile 4x strategy is cooling off, take a look at the Gaming Deep Dive: Action & Strategy in 2026.
Gaming Insights • February 2026
State of Gaming 2026: Mobile, PC, & Console Trends
State of Gaming 2026 take a cross-platform view of the industry before diving into mobile game performance, marketing, and Live Ops trends. We’ll then explore the ins and outs of PC/Console dynamics, closing with a deep-dive case study on the Shooters genre.