Pre-register: State of Mobile 2025
Product:
Audience Insights
Target consumers based on their actual behaviors. Know your audiences better. Market smarter.
Trusted by global digital leaders
Know your existing audiences
Discover the demographics of your existing app users and the ads they viewed, personas that make up your user base, the advertisers targeting them on social media, and the other apps they’re using.
First, we gather data from the source – the consumer
This means first-party global app engagement and social ad data from real people.
Next we aggregate and group the data
The organization of the data enables you to make the best decision, easily.
Finally, we report the insights in a single UI
Now your team has the data at your fingertips, no more waiting for survey or research data.
Audience Insights enables you to:
Understand your competitors’ audiences
See the demographics of your competitors’ app users and the ads they viewed, personas that make up their user base, the advertisers targeting them on social media, and the other apps they’re using.
Identify and address competitor threats
Learn which competitor advertisers are targeting your audiences and which apps are taking mindshare from your user bases.
Discover and reach new audiences
Find new personas to target within your desired demographics. Be informed of which advertisers target the new personas and which apps they engage with most.
App Marketers and Game Developers
Acquire new users, increase downloads, gain more mindshare, and take users from competitors.
Media Sellers
Prospect smarter, win more pitches, grow advertiser investments and share of wallet.
Brand Marketers
Increase share of voice, spend smarter, grow revenue, and reduce waste.
Chief Executive, big 10 social media platform
“Not just one top advertiser, we use this data to identify a set of advertisers that over index or under index on our app, so we can go after them with targeted efforts.”
Sensor Tower Blog
Q3 2024 Digital Market Index: Consumer Spend on Mobile Raced Past $100 Billion in Record Time in 2024
Consumer spending in mobile apps only accelerated in Q3 2024, climbing more than 12% year-over-year globally. Digital advertising also achieved double-digit growth in the United States with ad spend up 10% YoY.
MMM: Netflix Ventures into Live Sports as Sportsbook Apps Spike Ahead of Boxing Match
The Jake Paul vs Mike Tyson fight was not only a boon to Netflix, but it also created the second-highest DoD spike in US downloads across the top sportsbook apps in 2024 YTD. The spike in downloads indicates a sports betting opportunity, while creative text analysis finds that most of the top sportsbook apps barely promoted the fight across their digital channels.