State of AI Apps Report 2025 is Live!
Analyst, NYC-based Hedge Fund ($2bn AUM)
"Sensor Tower’s Consumer Intelligence offers a critical lever for us to make important investment decisions on behalf of our clients, and ensure we’re staying on top of key market-moving trends in mobile."
Gain unprecedented insight into the performance of the world’s biggest mobile apps
Social networks, hit games, and major media companies are all engaging deeply on mobile, but understanding the global impact of their success can be difficult. Leverage usage and engagement data, powered by Sensor Tower’s robust and insightful proprietary panel, alongside install and revenue estimates to gain an enhanced understanding of a mobile app’s performance across a quarter or year.
See real-life, granular mobile behaviors from key demographics
Segmenting audiences can be a useful way to understand engagement in context -- are apps really resonating with key demographics that position them for market dominance. Create unique cohorts based on app or category engagement, and compare major global apps’ performance within that demographic. Plus, dive deep into demographics to better understand the market of users an app is chasing.
Understand nuances in daily engagement from the most core users
With the world’s biggest apps already maxing out the number of potential users on mobile, a key engagement vector is an app’s “stickiness.” Break down the patterns of a major app’s most core users to understand the number of sessions and peak usage times and determine how often and how long users are actively engaging. Plus, drill down into the total time spent and map how the most engaged Daily Active Users are spending their time. With these key metrics, your team can stitch together exactly how sticky a successful app really is.
Measure performance
Gain clear benchmarks on the performance of mobile companies
Analyze audiences
Compare real-life usage data and contextualize engagement
Articulate engagement
Drill down into granular mobile engagement at the hourly level
Sensor Tower Blog
Game Intelligence • August 2025
PC/Console Gaming Index: Winning Titles, Publishers, and Genres
Our PC/Console Gaming Index takes cutting edge data on downloads, revenue, ad dollars, and more — and turns it into intuitive charts and insights that you can use to shape your strategy. From the publishers winning over audiences to the regions driving the most growth, this report is a must-read for devs and marketers alike.
Sensor Tower • August 2025
Q2 2025 Digital Market Index: Mobile Consumers Now Spend More on Apps Than Games
Mobile app in-app purchase (IAP) revenue approached a record $41 billion, with consumers spending more on non-game apps than games for the first time ever. Meanwhile, U.S. digital ad spend grew 12% year-over-year to reach $34 billion.
