We’ve acquired Video Game Insights (VGI)!
Analyst, NYC-based Hedge Fund ($2bn AUM)
"Sensor Tower’s Consumer Intelligence offers a critical lever for us to make important investment decisions on behalf of our clients, and ensure we’re staying on top of key market-moving trends in mobile."
Gain unprecedented insight into the performance of the world’s biggest mobile apps
Social networks, hit games, and major media companies are all engaging deeply on mobile, but understanding the global impact of their success can be difficult. Leverage usage and engagement data, powered by Sensor Tower’s robust and insightful proprietary panel, alongside install and revenue estimates to gain an enhanced understanding of a mobile app’s performance across a quarter or year.
See real-life, granular mobile behaviors from key demographics
Segmenting audiences can be a useful way to understand engagement in context -- are apps really resonating with key demographics that position them for market dominance. Create unique cohorts based on app or category engagement, and compare major global apps’ performance within that demographic. Plus, dive deep into demographics to better understand the market of users an app is chasing.
Understand nuances in daily engagement from the most core users
With the world’s biggest apps already maxing out the number of potential users on mobile, a key engagement vector is an app’s “stickiness.” Break down the patterns of a major app’s most core users to understand the number of sessions and peak usage times and determine how often and how long users are actively engaging. Plus, drill down into the total time spent and map how the most engaged Daily Active Users are spending their time. With these key metrics, your team can stitch together exactly how sticky a successful app really is.
Measure performance
Gain clear benchmarks on the performance of mobile companies
Analyze audiences
Compare real-life usage data and contextualize engagement
Articulate engagement
Drill down into granular mobile engagement at the hourly level
Sensor Tower Blog
Report: Why community wins on mobile — with Reddit and Adjust
The mobile market is shifting. App downloads have stabilized, but engagement and revenue continue to climb. In this new landscape, community-driven platforms like Reddit are becoming essential for acquiring high-value users. In this joint report from Sensor Tower, Reddit, and Adjust, we explore why community wins on mobile and how brands can harness its power for better performance.
Mobile gaming feature impact spotlight with Sensor Tower’s all-new Deep Tags
In mobile gaming, not all features are created equal. Our latest Mobile Gaming Feature Impact report, powered by Sensor Tower's Game IQ Deep Tags, helps developers cut through the noise to understand which features actually drive engagement, retention, and revenue.
Retail Media Playbook: A Data Driven Guide for Marketers
As retail media becomes the fastest growing, driving force in digital advertising, brands are discovering how to leverage this shift to gain a massive competitive advantage. Using Pathmatics by Sensor Tower’s Retail Media Insights (RMI) we’ll uncover how brands are investing, which strategies are working, and how you can stay ahead.