We’ve acquired Video Game Insights (VGI)!
The world’s most innovative game companies trust Sensor Tower
Albert Custodio Martinez, Director of Product and LiveOps, Square Enix
"Sensor Tower is a key tool for our team in order to analyze the market at all levels from a quantitative point of view. Their level of support and collaboration has also been remarkable - very proactive and responsive with our team. [Sensor Tower is] a user-centric company that listens, understands, and prioritizes in their roadmap the features that will be useful for their customers."
Sensor Tower provides a suite of products focused on the gaming industry that enables game developers, publishers, and investors to develop deep insights into the market.
Track shifts across the global games market
Mobile App Insights and Video Game Insights by Sensor Tower (VGI) enable you to track the entire $200Bn+ games industry with estimates for Mobile App, PC (Steam), and Console (Playstation, xBox) games. With data updated daily, you can spot shifts as they happen, including macro trends for downloads, units sold, and revenue by country, genre, sub-genre, and game features. Understand the game features driving greater revenue and playtime, and identify the markets where new games are most likely to gain traction.
Identify the thematic and artistic elements driving game popularity
Use Game IQ to drill down into mobile app game performance by specific genre, sub-genre, and deep tags to get a granular view of games relevant to you. Our comprehensive gaming solutions can unlock insights into the creative elements - like setting, POV, and art style - that drive deeper engagement with your target players. Evaluate time spent in app and average game playtime to understand what styles best capture gamers’ interest.
Forecast trends
Identify market opportunities across Mobile App, PC, and Console
Scale smart
Focus on the monetization and engagement strategies that matter
Find the next hit game
Discover up-and-coming developers ready for acquisition
Win the competition for players’ time
Benchmark against your competitors by comparing revenue, downloads, and purchases across similar games. Time series data empowers you to identify games’ changes in strategy and pricing that spark renewed interest and activity. Compare daily active users and revenue estimates, and look at different games’ monetization strategies to identify how you can best position your game for growth and player engagement.
Optimize your user acquisition strategy with deep insights
Use Pathmatics Digital Advertising Insights product to track where and how top mobile games are advertising - from ad spend and channels to actual creatives. See what’s working for AA and AAA titles across paid campaigns, and use those insights to shape your own UA strategy. For organic growth, our App Store Optimization reports help identify the keywords and trends that improve visibility in the app stores. If you’re launching or tracking Steam games, VGI’s wishlist and revenue metrics show which titles are gaining traction - and how yours stacks up.
Sensor Tower Blog
Report: Why community wins on mobile — with Reddit and Adjust
The mobile market is shifting. App downloads have stabilized, but engagement and revenue continue to climb. In this new landscape, community-driven platforms like Reddit are becoming essential for acquiring high-value users. In this joint report from Sensor Tower, Reddit, and Adjust, we explore why community wins on mobile and how brands can harness its power for better performance.
Mobile gaming feature impact spotlight with Sensor Tower’s all-new Deep Tags
In mobile gaming, not all features are created equal. Our latest Mobile Gaming Feature Impact report, powered by Sensor Tower's Game IQ Deep Tags, helps developers cut through the noise to understand which features actually drive engagement, retention, and revenue.
Retail Media Playbook: A Data Driven Guide for Marketers
As retail media becomes the fastest growing, driving force in digital advertising, brands are discovering how to leverage this shift to gain a massive competitive advantage. Using Pathmatics by Sensor Tower’s Retail Media Insights (RMI) we’ll uncover how brands are investing, which strategies are working, and how you can stay ahead.