2025 State of Mobile is Live!
The world’s most innovative game companies trust Sensor Tower
Albert Custodio Martinez, Director of Product and LiveOps, Square Enix
"Sensor Tower is a key tool for our team in order to analyze the market at all levels from a quantitative point of view. Their level of support and collaboration has been also remarkable being very proactive and responsive with our team. [Sensor Tower is] a user-centric company that listens, understands, and prioritizes in their roadmap the features that will be useful for their customers."
Leverage popular monetization and engagement strategies to build and grow a long-life game
Sensor Tower offers critical metrics that will help you qualify success in the competitive mobile gaming industry. Analyze competitors’ performance by critical composite metrics like Revenue per Download (RPD) or Average Revenue per Daily Active User (ARPDAU). Or, create Custom Alerts to inform you when a competitor has spiked over a certain revenue or download threshold. Stay ahead of trends and make business decisions faster with accurate, contextual mobile data.
Identify the critical thematic and artistic elements driving game popularity
Our constantly evolving, proprietary Genre Taxonomy goes beyond categorizations within the App Store and Google Play to bring nuance and granularity to the world of games. Segment mobile games by subgenre, setting, theme, IP and more to gain an even clearer picture of the key elements that drive installs and revenue for the hottest titles in the market. Plus, filter games by deeper criteria such as all-time publisher revenue or most popular market by downloads, release date, and more.
Maintain a data-driven and results-oriented approach to acquiring users
Optimize your organic and paid user acquisition strategies with an iterative, data-driven campaign that ties App Store Optimization practices and advertising Share of Voice to installs. Analyze the top keywords relevant to your game, and determine how potential users are discovering your game. Assess the latest creative trends in game advertising and determine the best ad network to reach your target audience, and develop an iterative and flexible paid advertising cycle.
Forecast trends
Identify valuable market opportunities untouched in gaming
Scale smart
Focus on the monetization and engagement strategies that matter
Find the next hit game
Discover up-and-coming developers ready for acquisition
Sensor Tower Blog
Is It Tick Tock Boom for TikTok?
Tick Tock? If the clock really does strike midnight for TikTok in the US on January 19, we expect there to be seismic shifts in consumer engagement, in-app revenue and digital advertising spend. Based on Sensor Tower data, the most likely beneficiaries will be Meta and Alphabet. Instagram and YouTube could see US ad spend share jump 3ppts and 2ppts YoY, respectively, in 4Q25, while US user hours/day could soar more than 40% and 12% YoY, respectively, in the same period.
