Web Insights
Understand what drives performance across the web — from traffic channels and onsite behavior to AI-driven discovery and cross-platform growth.
Trusted by leaders in mobile
Connect web, app, ad, and AI insights to understand the full consumer journey
Correlate website engagement metrics with app activity, digital ad insights, and AI-driven discovery signals to reveal what’s driving performance shifts and where to act next.
Connect web and app behavior to understand the full digital journey and pinpoint what’s driving performance shifts
Understand differences between desktop and mobile web usage to spot growth opportunities and explain sudden changes with AI-powered analysis
Run competitive benchmarking with deduplicated user data across web and mobile to evaluate platform stickiness
Jonathan Nguyen, Senior Associate at MGX
“As a frequent Sensor Tower user, I rely on Web Insights for monthly visibility into LLM spend across portfolio companies. Its granular usage, user, cohort, and geographic data make trends easy to spot, and the platform’s drill-down capabilities and support team are standout strengths”
Identify which ad channels drive web traffic, engagement and ROI
See which channels drive website traffic and revenue across Paid, Organic, Referral, Social, and Gen AI. Compare performance across media partners to understand which platforms fuel growth.
Discover where your audience converts across desktop and mobile web
Use Path, Duration, and Traffic Flow insights to see where users come from, where they go next, where they convert, and where they drop off across desktop and mobile web.
Benchmark website traffic and engagement to seize opportunities
Compare your site’s traffic and engagement with competitors to uncover growth trends, high-value referral partners, competitive threats, and emerging strategies.
Measure how AI is reshaping visibility, traffic, and demand
Track how AI tools cite and mention your brand, drive referral traffic, and gain adoption across markets. Use these signals to understand who is winning in AI-driven discovery and where momentum is shifting.
Who benefits from Web Insights?
Performance marketers
Optimize digital spend by understanding what drives traffic and conversions across desktop and mobile web.
Growth, UA Teams & eCommerce Leaders
Identify the channels driving app downloads, web visits, and purchases. Track conversion performance and understand how AI chatbots are changing the customer journey.
SEO & GEO Teams
Track how competitors capture traffic from LLMs and AI discovery channels. Monitor your brand's visibility, mentions, and LLM market share to identify where to focus your efforts.
Institutional Investors
Evaluate market trends, find investment opportunities, and enrich due diligence with web and app traffic data.
Frequently Asked Questions
1. What is Web Insights?
Sensor Tower Web Insights provides cross-platform website behavior and performance metrics that reveal how users interact with websites, how they convert, and how web engagement relates to app activity and advertising performance.
2. What data does Web Insights provide?
Web Insights delivers:
Website traffic sources
Mobile vs. desktop web usage
Gen AI referrals and traffic sources
Engagement and visitor behavior
Cross-platform benchmarks and trends
3. How does Web Insights connect web and app behavior?
Web Insights correlates web performance metrics with app usage and advertising insights to show the full customer journey across channels and tactics.
4. Who benefits from Web Insights?
Performance marketers, growth and UA teams, strategists, and researchers use Web Insights to understand web traffic sources and revenue (including Gen AI referrals) to optimize engagement and ROI.
5. Can Web Insights benchmark against competitors?
Yes, Web Insights enables competitive benchmarking of website traffic and engagement trends to identify growth opportunities and competitive weaknesses.
6. What makes Web Insights unique?
Web Insights deduplicates users across desktop web, mobile web, and mobile apps for a more accurate view of total audience reach and engagement.
7. How does Web Insights help optimize marketing spend?
By identifying which channels drive the most traffic, conversions, and engagement, teams can allocate marketing budgets more effectively across web and app channels.
Sensor Tower Blog
Web Insights • June 2026
Sensor Tower's Full Funnel Digital Intelligence Playbook
From digital advertising to mobile, to web, and Gen AI, this report offers a blueprint on how to use Sensor Tower’s suite of digital intelligence products to supercharge your marketing strategy, and track the end-to-end consumer journey.
Web Insights • May 2026
Here’s What Happened Last Quarter: Q1 2026 Mobile, Web, and Ad Trends
Explore the hottest web, mobile, and digital advertising data from Q1 2026. Learn about the United States' troubling revenue drop, Gen AI brands' battle for impressions, and the web traffic trend that has everyone talking.
