State of AI Apps Report 2025 is Live!
Trusted by leaders in mobile
Capture every consumer touchpoint
Leverage how audiences navigate between desktop web, mobile web, and apps to expand your market share.
Complement mobile app usage and engagement metrics with web data to unlock a full digital journey
Understand differences between desktop web and mobile web usage to spot growth opportunities
Run competitive benchmarking with deduplicated user data across web and mobile to evaluate platform stickiness
Know what works. Invest where it counts
Identify which ad channels drive app downloads, revenue, and website traffic. Evaluate traffic performance across potential media partners.
Target the right users. Drive the right results
Analyze how audiences engage with websites and apps of a single brand to understand where you should spend your media budget - mobile, desktop, or both.
Track market shifts. Seize opportunities
Compare web usage with competitors to uncover partnerships, product opportunities, and market trends. Analyze market share, seasonality, competitive threats, and growth opportunities to craft winning digital strategies.
You’ll find Web Insights data valuable if you are:
Performance marketers
to optimize digital spend across desktop and mobile web.
Growth and UA teams
to identify the best channels driving app downloads and website visitors.
Strategists and researchers
to find growth opportunities by closely tracking multi-channel user behavior in their industry and among competitors.
Institutional Investors
to evaluate market trends, find investment opportunities, and enrich due diligence with web and app traffic data.
Sensor Tower Blog
Retail Media Intelligence • July 2025
Introducing Retail Media Insights: A New Lens on Digital Ad Strategy
Retail Media Insights is officially live in the Sensor Tower platform. Covering over 40 leading retailers in the US, UK, Canada, and Europe, this is your one-stop shop to decoding the world of retail media. Turn challenges into competitive advantages with these exclusive insights, only available from Sensor Tower.
Sensor Tower • June 2025
Report: State of Mobile TikTok Edition – How to Win on Mobile in 2025
The rules of mobile are being rewritten. In our latest report, Sensor Tower and TikTok teamed up to spotlight how brands are adjusting to this changing landscape and where growth opportunities remain in 2025.