State of AI Apps Report 2025 is Live!
Leverage how audiences navigate between desktop web, mobile web, and apps to expand your market share.
Identify which ad channels drive app downloads, revenue, and website traffic. Evaluate traffic performance across potential media partners.
Analyze how audiences engage with websites and apps of a single brand to understand where you should spend your media budget - mobile, desktop, or both.
Compare web usage with competitors to uncover partnerships, product opportunities, and market trends. Analyze market share, seasonality, competitive threats, and growth opportunities to craft winning digital strategies.
to optimize digital spend across desktop and mobile web.
to identify the best channels driving app downloads and website visitors.
to find growth opportunities by closely tracking multi-channel user behavior in their industry and among competitors.
to evaluate market trends, find investment opportunities, and enrich due diligence with web and app traffic data.
Our PC/Console Gaming Index takes cutting edge data on downloads, revenue, ad dollars, and more — and turns it into intuitive charts and insights that you can use to shape your strategy. From the publishers winning over audiences to the regions driving the most growth, this report is a must-read for devs and marketers alike.
Mobile app in-app purchase (IAP) revenue approached a record $41 billion, with consumers spending more on non-game apps than games for the first time ever. Meanwhile, U.S. digital ad spend grew 12% year-over-year to reach $34 billion.