State of AI Apps Report 2025 is Live!
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Connect web and app insights to understand the full consumer journey.
Correlate website engagement metrics with app activity and digital ad insights to reveal the marketing drivers behind performance shifts and optimize ROI.
Complement mobile app usage and engagement metrics with web data to unlock a full digital journey
Understand differences between desktop web and mobile web usage to spot growth opportunities
Run competitive benchmarking with deduplicated user data across web and mobile to evaluate platform stickiness
Identify which ad channels drive web traffic, engagement and ROI
See which ad channels drive website traffic and revenue. Compare performance across media partners, and analyze traffic channels – including Gen AI – to see which platforms fuel growth.
Discover where your audience converts across desktop and mobile web
See how audiences engage with your websites to decide where to spend – mobile, desktop, or both. With path and duration insights, uncover where users convert, drop off, or spend the most time.
Benchmark website traffic and engagement to seize opportunities.
Compare your site’s web traffic and engagement with competitors to reveal growth trends, potential partnerships, and emerging strategies.
Who benefits from Web Insights?
Performance marketers
Optimize digital spend by understanding what drives traffic and conversions across desktop and mobile web.
Growth and UA teams
Identify the best channels driving app downloads and website visitors.
Strategists and researchers
Find growth opportunities by closely tracking omnichannel user behavior in your industry and among competitors.
Institutional Investors
Evaluate market trends, find investment opportunities, and enrich due diligence with web and app traffic data.
Sensor Tower Blog
Retail Media Insights • November 2025
A Report Card on Target's Back to School Retail Media Strategy
Target’s back to school campaign delivered strong YoY growth, with a sharper focus on Facebook, a shift in top categories, and a hero message that tied it all together. We’ll take a closer look at how advertisers showed up during the back to school season.