2026 State of Mobile is Live!
Web Insights
Understand the channels driving website traffic, how users behave on site, and what drives performance across the web.
Trusted by leaders in mobile
Connect web and app insights to understand the full consumer journey
Correlate website engagement metrics with app activity and digital ad insights to reveal the marketing drivers behind performance shifts and optimize ROI.
Complement mobile app usage and engagement metrics with web data to unlock a full digital journey
Understand differences between desktop web and mobile web usage to spot growth opportunities
Run competitive benchmarking with deduplicated user data across web and mobile to evaluate platform stickiness
Identify which ad channels drive web traffic, engagement and ROI
See which ad channels drive website traffic and revenue. Compare performance across media partners, and analyze traffic channels – including Gen AI – to see which platforms fuel growth.
Discover where your audience converts across desktop and mobile web
See how audiences engage with your websites to decide where to spend – mobile, desktop, or both. With path and duration insights, uncover where users convert, drop off, or spend the most time.
Benchmark website traffic and engagement to seize opportunities
Compare your site’s web traffic and engagement with competitors to reveal growth trends, potential partnerships, and emerging strategies.
Reveal how Gen AI shapes demand and discovery
See how AI tools surface your site, drive referral traffic, and highlight competitors. Use AI-driven visibility signals to spot emerging trends and shifts in digital discovery.
Who benefits from Web Insights?
Performance marketers
Optimize digital spend by understanding what drives traffic and conversions across desktop and mobile web.
Growth and UA teams
Identify the best channels driving app downloads and website visitors.
Strategists and researchers
Find growth opportunities by closely tracking omnichannel user behavior in your industry and among competitors.
Institutional Investors
Evaluate market trends, find investment opportunities, and enrich due diligence with web and app traffic data.
Frequently Asked Questions
1. What is Web Insights?
Sensor Tower Web Insights provides cross-platform website behavior and performance metrics that reveal how users interact with websites, how they convert, and how web engagement relates to app activity and advertising performance.
2. What data does Web Insights provide?
Web Insights delivers:
Website traffic sources
Mobile vs. desktop web usage
Gen AI referrals and traffic sources
Engagement and visitor behavior
Cross-platform benchmarks and trends
3. How does Web Insights connect web and app behavior?
Web Insights correlates web performance metrics with app usage and advertising insights to show the full customer journey across channels and tactics.
4. Who benefits from Web Insights?
Performance marketers, growth and UA teams, strategists, and researchers use Web Insights to understand web traffic sources and revenue (including Gen AI referrals) to optimize engagement and ROI.
5. Can Web Insights benchmark against competitors?
Yes, Web Insights enables competitive benchmarking of website traffic and engagement trends to identify growth opportunities and competitive weaknesses.
6. What makes Web Insights unique?
Web Insights deduplicates users across desktop web, mobile web, and mobile apps for a more accurate view of total audience reach and engagement.
7. How does Web Insights help optimize marketing spend?
By identifying which channels drive the most traffic, conversions, and engagement, teams can allocate marketing budgets more effectively across web and app channels.
Sensor Tower Blog
Digital Advertising Insights • December 2025
Predictions for the Digital Economy in 2026
Our 2026 Predictions report walks you through the six major trends we expect to see in the new year — covering everything from Gen AI to gaming. Dive into the insights ahead of Q1 to gain the intel you need to sharpen your strategy.
