2025 State of Mobile is Live!
Trusted by leaders in mobile
Capture every consumer touchpoint
Leverage how audiences navigate between desktop web, mobile web, and apps to expand your market share.
Complement mobile app usage and engagement metrics with web data to unlock a full digital journey
Understand differences between desktop web and mobile web usage to spot growth opportunities
Run competitive benchmarking with deduplicated user data across web and mobile to evaluate platform stickiness
Know what works. Invest where it counts
Identify which ad channels drive app downloads, revenue, and website traffic. Evaluate traffic performance across potential media partners.
Target the right users. Drive the right results
Analyze how audiences engage with websites and apps of a single brand to understand where you should spend your media budget - mobile, desktop, or both.
Track market shifts. Seize opportunities
Compare web usage with competitors to uncover partnerships, product opportunities, and market trends. Analyze market share, seasonality, competitive threats, and growth opportunities to craft winning digital strategies.
You’ll find Web Insights data valuable if you are:
Performance marketers
to optimize digital spend across desktop and mobile web.
Growth and UA teams
to identify the best channels driving app downloads and website visitors.
Strategists and researchers
to find growth opportunities by closely tracking multi-channel user behavior in their industry and among competitors.
Institutional Investors
to evaluate market trends, find investment opportunities, and enrich due diligence with web and app traffic data.
Sensor Tower Blog
Q4 2024 Digital Market Index: The Digital Economy Closes 2024 with New Records Across Mobile and Advertising
In-app purchase revenue on mobile apps reached $39.4 billion, up a healthy 13.5% year-over-year. Digital advertising also hit a new high in the United States as advertisers ramped up spend during the holiday season.
