State of Mobile 2025
A comprehensive analysis of apps, games, publishers, and more from the year in mobile.
Mobile users spent a combined 4.2 trillion hours of their time on apps this past year, and consumer spend reached $150 billion for the first time.
Spanning 10 industries and 23 markets, our State of Mobile 2025 report dives into the top trends, tactics, and campaigns of the last year, including almost 100 pages of dynamic, interactive data visualizations and exclusive insights. Everything you need to perfect your 2025 strategy is a download away, including:
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Connecting Mobile to In-Person: Many of the fastest growing categories connect users to their in-person experiences amid digital fatigue, such as outdoor health & fitness, grocery store, and restaurant apps.
Mobile Gaming Bounces Back: Gaming spend climbed to $81 billion (+4% YoY) as Strategy, Puzzle, and Action fueled growth.
Competition Spans Across the Globe: Retail is an example area of global competition with Chinese-backed Temu and SHEIN entering the space.
Video Captures User’s Wallets: Streaming and Social Media apps saw rapid revenue gains despite slowing or even declining time spent growth.
Cryptocurrency Apps are Booming Again: Improving macroeconomic conditions and higher Bitcoin prices helped fuel a resurgence in crypto apps to levels not seen since 2021.