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Understand mobile market trends, identify low-hanging fruit and emerging threats. Benchmark your app performance against top competitors to identify weaknesses in your strategies.
Shape your product roadmap based on user sentiment; analyze the impact of updates and events on engagement, retention, and monetization.
Optimize your store listings, assess keyword opportunities, see how your competitors stand out; analyze the impact of Apple Search Ads campaigns and where to outbid your competition.
Build a lead generation list of apps or publishers that fit your ICP to reduce prospecting time and fuel your sales conversations.
Identify target companies for M&A that would fit your portfolio; compare your app against the market to support your investor conversations.