Top 5 Apparel Apps in the UK on Android Q1 2021: A Sensor Tower Report

Sensor Tower's latest data provides an overview of the top 5 apparel applications on the Android platform in the United Kingdom for the first quarter of 2021. The performance metrics focus on downloads and weekly active users, giving us a glimpse into the engagement levels of these fashion-centric apps.

old.Vinted.co.uk saw a promising start to the quarter with downloads peaking at 55K in late January, before experiencing a dip to 19K by the end of March. The app's weekly active users followed a similar trajectory, initially growing to 127K in early February and then slightly decreasing to 118K towards the quarter's close.

For SHEIN-Shopping Online, downloads remained fairly steady, ranging from 32K to 43K throughout the quarter. Weekly active users showed a more pronounced upward trend, starting at 310K and surging to a high of 598K in mid-March, before settling at 590K by the quarter's end.

JD Sports experienced a gradual decline in downloads from 39K at the beginning of the period to 14K by the end. Weekly active users for JD Sports also saw a decrease, starting at 142K and ending the quarter with 100K.

Airy - Women's Fashion had a fluctuating quarter in terms of downloads, with an initial figure of 6K that rose to a peak of 24K in the latter half of March. The app's active users mirrored this pattern, starting at 5.5K and reaching 23K in the same timeframe.

Finally, Depop - Buy & Sell Clothes App showed a mixed trend in downloads, kicking off with 8.4K, peaking at 16K in early February, and then slightly receding to 11K by the end of March. Weekly active users remained relatively stable, with a starting point of 248K and a minor dip to 247K by the quarter's conclusion.

For more detailed insights and data on the performance of these and other mobile applications, visit Sensor Tower, where comprehensive analyses and reports are regularly published.