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In the first quarter of 2021, the Match 3 gaming category witnessed diverse trends among the top games on the Android platform in the United Kingdom. Data provided by Sensor Tower offers a closer look at the performance of these addictive puzzle games.
Project Makeover, published by Magic Tavern, Inc., saw its revenue peaking at $120K in mid-January before a gradual decline to $92K by the end of March. Downloads showed a sharp decrease from 134K at the end of December to 20K in late March. Weekly active users started off strong at 152K in the first week of January but dropped to 109K by the end of the quarter.
Lion Studios Plus's Match 3D -Matching Puzzle Game experienced slight fluctuations in revenue, starting at $16K and experiencing a peak of $23K mid-quarter, before dipping to $17K. The game maintained a steady download rate around 45K in early January, which later dwindled to 10K by March. Active users showcased a high of 217K in early January, which tapered off to 141K by the quarter's end.
Playrix's Homescapes demonstrated a robust revenue pattern, with earnings hovering around $140K to $160K throughout the quarter. Download numbers were consistent, with a peak at 25K in early February. The game's active users remained steady, with a slight increase from 201K to 209K in mid-quarter, before a small decline to 203K.
Higgs Studio's Tile Connect - Matching Games showed modest revenue, maintaining under $1K for most of the quarter. Downloads for the game decreased from 38K at the start of the quarter to 7K by the end, with weekly active users beginning at 67K and ending at 40K.
Lastly, Candy Crush Saga from King, a UK-based publisher, showcased the highest revenue among the top 5, with stellar figures oscillating between $231K to $257K. Despite being the oldest game in the selection, it maintained a steady download rate, starting at 19K and dipping to 8.7K. The game's active user base remained robust, with numbers ranging from 313K to 337K throughout the quarter.
For more detailed insights and analysis on the performance of Match 3 games and other app categories, Sensor Tower's comprehensive data offers an in-depth look at the mobile app market landscape.