Top 5 Apparel Apps on Android in Germany - Q2 2021

In the second quarter of 2021, the top 5 apparel apps on the Android platform in Germany showed varied performance in terms of downloads and active users. Here's a closer look at how these apps fared:

SHEIN-Shopping Online saw a notable fluctuation in weekly downloads, peaking at approximately 55K in mid-April and dropping to around 38K by the end of June. Weekly active users for the app remained relatively high, starting at 823K at the beginning of the quarter and peaking at over 1M at the end of May, before settling at 868K by the end of June.

Zalando – online fashion store experienced a consistent download rate, with figures ranging between 28K and 43K throughout the quarter. Active users for Zalando started at 479K in early April, peaking at 520K at the end of May, before declining to 453K by the end of June.

bonprix - fashion & style had a significant peak in weekly downloads in mid-April, reaching nearly 48K. However, this number decreased to about 20K by the end of June. The app’s active user base showed growth, starting at 221K and peaking at 294K in mid-June, before slightly dropping to 230K by the end of the quarter.

ABOUT YOU Online Fashion Shop experienced a gradual increase in weekly downloads, peaking at around 38K in early May. By the end of June, downloads had decreased to approximately 17K. Active users for ABOUT YOU started at 174K in late March, peaking at 197K in early May, and then slightly declining to 175K by the end of June.

H&M - we love fashion maintained a steady download rate throughout the quarter, with figures ranging from 17K to 28K. Active users for H&M showed positive trends, starting at 431K at the end of March, peaking at 459K at the end of May, and slightly decreasing to 393K by the end of June.

The data for this analysis comes from Sensor Tower. For more detailed insights, you can refer to their comprehensive reports.