Top 5 Apparel Apps on Android in Poland Q2 2021

In Q2 2021, the top apparel apps in Poland on the Android platform demonstrated diverse performance trends in terms of downloads and active users. Below, we delve into the specifics of the top 5 apps based on data from Sensor Tower.

SHEIN-Shopping Online saw a mixed trend in weekly downloads, starting strong at approximately 46K in late March and peaking at around 75K in mid-April. However, a decline followed, bottoming out at 31K in late May before rebounding to roughly 59K by the end of June. In terms of weekly active users, the app began the quarter with around 576K, reaching a high of 673K in late June, although there was a slight dip to 625K at the end of the period.

Zalando – online fashion store displayed a steady download rate, peaking at approximately 38K in early May. However, it experienced a gradual decline, ending the quarter at about 18K downloads per week. The active user base showed a similar trend, starting at around 476K and peaking at 524K in early May before declining to 456K by the end of June.

efootwear - online fashion maintained a relatively stable download rate, fluctuating between 11K and 19K weekly downloads throughout the quarter. The app's active users increased from 51K at the beginning of the quarter to a peak of 67K in late June, showcasing a steady growth trend.

CCC club, shoes and fashion experienced a varied download trend, starting at 25K in late March and peaking at 25K in early April. The downloads then saw a decline, reaching approximately 12K by the end of June. The active user base followed a similar pattern, starting at 89K, peaking at 90K in early April, and then dropping to 68K by the end of the quarter.

Airy - Women's Fashion exhibited a modest upward trend in weekly downloads, starting at about 8K in late March and reaching a peak of 14K in mid-April. The active user base saw a slight increase over the quarter, starting at 9K and peaking at 12K in late June.

These trends highlight the dynamic nature of the apparel app market in Poland. For more detailed insights and data, visit Sensor Tower.