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In Q3 2021, the top shopping applications in Russia experienced varying performance trends in terms of weekly downloads, revenue, and active users. The data from Sensor Tower provides a comprehensive look at these trends across a unified platform.
WILDBERRIES saw a consistent rise in weekly downloads, starting at 239K in late June and peaking at approximately 372K by the end of September. Weekly active users followed a similar upward trajectory, beginning at 20M and reaching around 22.2M by the end of Q3.
AliExpress: Интернет-магазин experienced notable fluctuations in weekly downloads, with a significant spike to 537K in the week of August 23. The app's weekly active users grew steadily from 1.1M in late June to over 3.1M by the end of September.
Озон: онлайн интернет-магазин maintained a relatively stable download rate, with numbers ranging from 246K to 296K throughout the quarter. Active users showed a gradual increase, starting at 15.7M and reaching approximately 17.9M by the end of the quarter.
SHEIN - Shopping Online had a stable download trend, beginning at 251K in late June and fluctuating around that mark, ending Q3 at approximately 230K. The app's active users saw a peak in early August at 4.3M but slightly declined to around 3.8M by the end of September.
Кошелёк: карты, кэшбэк, оплата showed a consistent increase in weekly downloads, starting at 193K in late June and rising to about 233K by the end of Q3. Active users exhibited a similar upward trend, growing from 3M to approximately 3.4M over the same period.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.