Top 5 Shopping Apps in Sweden Q3 2021: Performance Insights

During the third quarter of 2021, the top 5 shopping apps in Sweden showcased varied performance trends in terms of downloads and active users. Here’s a detailed look at how these apps fared:

SHEIN - Shopping Online

SHEIN - Shopping Online experienced a gradual decline in weekly downloads, starting from 18.8K at the end of June and dropping to 11.2K by the end of September. On the other hand, weekly active users saw a more stable trend, beginning at 335.7K and ending the quarter with a slight dip and recovery, closing at 307.4K.

Klarna | Shop now. Pay later.

Klarna | Shop now. Pay later. maintained a steady number of weekly downloads, with notable peaks in late August and late September, reaching 18.2K and 17.8K respectively. Active users fluctuated throughout the quarter, starting at 549K and ending at 503.7K, showing some recovery towards the end.

Amazon

Amazon saw a decline in weekly downloads from 9.8K at the end of June to 6.1K by the end of September. Despite this, the app's weekly active users remained relatively stable, starting at 206.1K and increasing to 213.2K by the end of the quarter.

Zalando – Online fashion

Zalando – Online fashion showed consistent weekly download numbers, with minor fluctuations, peaking at 8.7K in mid-September. Active users exhibited a slight upward trend, starting at 172.4K and ending the quarter at 182.7K.

Blocket – köp & sälj begagnat

Blocket – köp & sälj begagnat saw a mixed performance in terms of weekly downloads, peaking at 8.5K in mid-August and then decreasing to 7.2K by the end of September. Active users showed minor fluctuations, starting at 180.9K and ending the quarter at 167.5K.

For comprehensive insights and more detailed data, visit Sensor Tower.