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AI Insights · Timothy · January 2022
Top 5 Apparel Apps on Android in Egypt: Q4 2021 Performance
Discover the performance trends of the top 5 apparel apps on the Android platform in Egypt during Q4 2021, including downloads and active user metrics.
In the fourth quarter of 2021, the top 5 apparel applications on the Android platform in Egypt exhibited varying performance trends. Here’s a detailed look at their weekly downloads and active users, based on data from Sensor Tower.
SHEIN-Shopping Online saw a mixed trend in weekly downloads, starting strong with 22.6K in late September and peaking at 23.9K in mid-November. However, downloads tapered off towards the end of the quarter, stabilizing around 14.8K by late December. The app's weekly active users also showed fluctuations, beginning at approximately 198K and reaching a high of 252K in late November before decreasing to around 187K by the end of December.
H&M MENA - Shop Fashion Online experienced significant volatility in weekly downloads. Starting with a high of 31K downloads in late September, the app saw a notable dip to 7.1K by mid-October. It rebounded to 30.3K in early November but ended the quarter lower at around 7.2K. Its weekly active users mirrored this trend, beginning at 86.6K, peaking at 94.4K in early November, and finishing at approximately 62.6K by late December.
Max Fashion - ماكس فاشون had a relatively stable performance in terms of weekly downloads, starting at 8K and peaking at 13.2K in early November. By the end of December, downloads had slightly decreased to around 6.9K. The app maintained steady growth in active users, starting at 30.6K and reaching a peak of 38.5K in early November before settling at around 30.4K by the end of the year.
Town Team, a newer entrant, showed an impressive surge in weekly downloads, especially in early November with 36.1K. However, the downloads saw a decline towards the end of the year, ending at 7.3K in late December. Active users followed a similar pattern, starting at 544 in late October, peaking at 25.8K in early November, and closing the year at 15.4K.
BRANTU - Simply Fashion Online displayed a steady rise in weekly downloads, beginning at 1.2K in late September and reaching a peak of 26.1K in late November. However, the downloads fell sharply to 1.7K by the end of December.
For more detailed insights and data, visit Sensor Tower.
