Top 5 Apparel Apps on Android in Spain Q4 2021

In the fourth quarter of 2021, the top 5 apparel applications on the Android platform in Spain showcased varied trends in downloads and active users. Below, we delve into the performance of each app based on data from Sensor Tower.

SHEIN-Shopping Online had a dynamic quarter in terms of weekly downloads and active users. Weekly downloads peaked at around 55K at the beginning of the quarter but saw a general decline, ending the quarter with approximately 29K. Active users showed an overall upward trend, starting from 1.1M and peaking at 1.3M in early November, before stabilizing around 1M towards the end of December.

Zalando – online fashion store experienced fluctuations in weekly downloads, starting at 22K and hitting a high of 37K in mid-October. By the end of December, downloads had stabilized around 21K. The active user base grew steadily, beginning the quarter at 350K and reaching a peak of 466K in late November, before slightly dropping to 327K by the end of the year.

Nike: Shoes, Apparel & Stories saw a varying trend in weekly downloads, starting from 20K at the beginning of October, dipping to about 12K mid-quarter, and closing the year with a rise to 17K. Active users showed a similar pattern, beginning at approximately 87K, peaking at 118K in late November, and ending the quarter with around 65K.

Zara demonstrated a consistent performance in weekly downloads, starting at 12K and peaking at 35K in late November. By the end of December, downloads were around 17K. Active users saw a significant peak of 308K in late November, starting from 200K at the beginning of the quarter and ending at approximately 205K.

H&M - we love fashion showed steady weekly downloads, starting at 11K and gradually increasing to 20K by the end of December. Active users followed a similar trend, beginning at 480K, peaking at 603K in late November, and concluding the quarter with 458K.

These insights, provided by Sensor Tower, highlight the varying dynamics of the top 5 apparel apps on the Android platform in Spain during Q4 2021. For more detailed insights, visit Sensor Tower.