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AI Insights · Timothy · January 2022
Top 5 Apparel Apps on Android in Mexico Q4 2021
Explore the performance of the top 5 apparel apps on Android in Mexico during Q4 2021, including their weekly downloads and active user trends.
In the fourth quarter of 2021, the top five apparel apps on the Android platform in Mexico showed varied performance in terms of weekly downloads and active users. Here’s a detailed look at how each app fared during this period.
SHEIN-Shopping Online saw significant fluctuations in its weekly downloads. The app started strong with around 285K downloads at the beginning of October, peaking at approximately 352K downloads in the week of October 4. However, a declining trend followed, hitting a low of 126K downloads in mid-December before slightly recovering to about 149K downloads by the end of December. Weekly active users also showed a slight downward trend, starting at around 3M and ending the quarter at 2.67M.
Nike: Shoes, Apparel & Stories experienced a more stable performance. Weekly downloads ranged from 73K to 134K, with notable peaks in mid-October and mid-November. The app saw a consistent rise in active users, starting at 271K at the end of September and finishing at 276K by the end of December.
Cuidado con el Perro had a notable increase in weekly downloads towards the end of the quarter. Starting with around 15K downloads in late September, the app saw a substantial rise, reaching a peak of approximately 39K downloads in mid-December. Active users also increased significantly, from 46K at the beginning of the quarter to around 61K by the end of December.
adidas: Shop Shoes & Clothing showed a mixed performance in weekly downloads. The app began with about 16K downloads in late September, peaking at 33K downloads in the week of November 8. However, the numbers declined towards the end of the quarter, finishing at around 25K downloads. Active users fluctuated but remained relatively stable, starting at 200K and ending the quarter at around 177K.
Lastly, H&M - we love fashion saw a steady increase in weekly downloads, starting at 14K in late September and peaking at approximately 33K in early November. Active users remained consistent throughout the quarter, starting at 257K and ending at around 250K.
These insights are based on data from Sensor Tower. For more detailed analysis and insights, visit Sensor Tower.
