Top 5 Apparel Apps on Android in Nigeria for Q4 2021

In the fourth quarter of 2021, Nigeria's Android platform saw notable activity in the apparel app category. Here’s a look at the performance of the top 5 apparel apps: SHEIN-Shopping Online, ASOS, AfroMode: outfits inspiration, Format, and Latest African Fashion Styles.

SHEIN-Shopping Online experienced a significant rise in weekly downloads, starting from 359 at the end of September and peaking at 1.6K in the final week of December. The app's weekly active users showed a steady increase from 11.6K to approximately 16.2K over the same period.

ASOS also saw growth in weekly downloads, with numbers climbing from 278 in late September to 1.1K by the end of December. Weekly active users rose from 6.8K to about 9.7K during the quarter.

AfroMode: outfits inspiration had a consistent performance, with weekly downloads fluctuating between 380 and 856. Although specific active user data isn't available, the download trends indicate a stable user interest.

Format saw an increase in weekly downloads from 248 at the start of the quarter to 914 by the end. This indicates growing popularity among users in Nigeria.

Lastly, Latest African Fashion Styles had a steady download rate, starting at 425 and peaking at 576 in early December before falling to 280 in the last week of the year.

This data, sourced from Sensor Tower, provides valuable insights into the performance of top apparel apps on the Android platform in Nigeria during Q4 2021. For more detailed insights, visit Sensor Tower.